Kraft to maintain German plants if German Tassimo launch successful
I'm really excited to try Tassimo in the coming months. It's hard to believe that the machine is just rolling out over the rest of Europe. After being so successful in France, Kraft will roll out the Tassimo in Germany soon. According to Forbes.com, Kraft will continue to operate and maintain Tassimo plants in Germany if the German Tassimo launch goes well. In Europe, Tassimo is battling Senseo for a slice of the very lucrative coffee market there. Analysts are saying that Tassimo will rival Senseo, the current market leading system in Europe, which is made by a joint venture of Sara Lee Corp and Philips Electronics NV.
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Posted by Jay Brewer at June 17, 2005 8:01 AM