September 8, 2005

Senseo Red Edition Coming in October with Shorter Spout & Free Travel Mug

Coffeemaker Red No BagSenseo Travel Mug - 1That's right. The Senseo Red Edition is coming in October and will come with coffee pods, a coffee pod canister, and a travel mug! The Red Edition also features the new shorter Senseo spout which will accommodate more sizes of mugs.

Update:You can now purchase this new Senseo at Amazon.com

Want to know the most amazing thing about this Senseo? It's going to be for under $70 dollars! The retail price on the new Senseo will be $69.99 which should put it in the $55-65 dollar range with incentives from places like Amazon.com and others. The Senseo will be available at the Senseo Store online as well.

Tin CanisterFrom the Release:

Beginning in October, America will fall in love with its favorite single-serve coffeemaker all over again. For the first time since its introduction in the U.S. in 2004, the Senseo Coffee System will hit shelves for the holiday entertaining season dressed-up in a vibrant shade of red. The Senseo Red Edition will be sold at the same price as the original machine at $69.99, but includes exclusive perks like coffee pods, a stainless steel travel mug and coffee pod canisters, all valued at $25.

Full Press Release after the jump.

The Senseo® Coffee System Heats Up With New Red Edition For the Holidays

New Look Comes With Perks Like Bonus Coffee Pods, Stainless Steel Travel Mug and Coffee Pod Canister, All For Under $70

NEW YORK – August 2005 – Beginning in October, America will fall in love with its favorite single-serve coffeemaker all over again. For the first time since its introduction in the U.S. in 2004, the Senseo Coffee System will hit shelves for the holiday entertaining season dressed-up in a vibrant shade of red. The Senseo Red Edition will be sold at the same price as the original machine at $69.99, but includes exclusive perks like coffee pods, a stainless steel travel mug and coffee pod canisters, all valued at $25.

"Whether as a holiday gift, or the centerpiece of festive gatherings this holiday season, Senseo is a natural choice for coffee lovers," explains Tania Haladner, senior brand manager for Senseo. "With the Red Edition now joining Senseo’s other sophisticated color selections, it’s now even easier to brighten up your coffee routine on a budget and rekindle the romance with Senseo."

Changing tastes, smaller households and coffeehouses on every corner all have led U.S. coffee drinkers to demand a better cup of everyday coffee that meets their individual taste preferences. Additionally, the recent post-purchase survey* indicates that 97 percent of consumers like the convenience of pods. Enter Senseo, the single-serve gourmet coffee system that brews one or two cups at a time and allows a different choice of blends on a cup-by-cup basis. This pod-based, push-one-button system is an attractive solution for the coffee lover seeking convenience without sacrificing taste.

"America is warming up to the benefits of single-serve brewing, most importantly its convenience," says John Lombardo, senior brand manager of marketing for Senseo. "Senseo enjoys a privileged, distinguished position in the marketplace by catering to consumers with convenience and the offer of something a little different – the unique frothy coffee layer."

The Senseo coffee sensation began in 2001 when the gourmet in-home coffee system debuted in Europe. Since then, more than 9 million consumers around the world have enjoyed Senseo. The coffee maker combines an integrated brewing system from Philips Electronics with high quality coffee pods from Sara Lee’s Douwe Egberts brand, one of Europe’s premiere coffee brands for more than 250 years, to create a perfect cup of coffee.

Just one year after Senseo hit American shelves in 2004, single-serve pod-based coffee machines sales totaled more than 1 million, a milestone reached quicker than such consumer home electronics success stories as iPod, Blackberry and TiVo. With 450,000 units sold to date, Senseo enjoys the leadership position in market share in the United States and is out-performing its competition in taste and the overall coffee experience. According to post-purchase research*, 95 percent of Senseo consumers are very satisfied or extremely satisfied with Senseo and would give it a positive referral to a friend.

About Senseo

The Senseo coffee maker automatically uses the right amount of water, boiled to a precise temperature and, via the mild-pressure system, gets only the best out of the coffee beans. Senseo’s unique frothy coffee layer locks in both flavor and aroma to give the coffee a velvety, smooth feel and taste.

The Senseo Red Edition will be available in stores in October 2005 at a suggested retail price of $69.99 and will be sold with a special gift pack worth $25 which includes 36 coffee pods, two coffee pod canisters and a stainless steel travel mug. In addition, beginning in the fall, the original three colors -- cobalt blue, black and white – will be available at a special reduced $50 price tag, also making for a convenient gift solution for holiday shoppers on a budget. All Senseo machines are sold at mass merchandisers, specialty retailers and department stores nationwide.

The original four varieties of Senseo coffee pods – building up in strength: Mild Roast, Medium Roast, Dark Roast and a Decaffeinated blend – are available in packs of 18 for a suggested retail price of $3.99 to $4.99 and can also be purchased via the Internet at www.Senseostore.com and www.amazon.com. Paris Vanilla Bistro, Killarney Irish Creamery and Vienna Hazelnut Waltz recently joined the original Senseo gourmet roasts at mass merchandisers, specialty retailers and grocery stores across the nation for a suggested retail price of $3.99 to $4.99 for packs of 16 pods. For more information regarding Senseo innovation, visit www.Senseo.com.

*Telephone survey conducted in December 2004 by ICR/International Communications Research, in Media, PA

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.semiconductors.philips.com.

About Sara Lee

Sara Lee Coffee and Tea, a division of Sara Lee Corporation (www.saralee.com), is the second-largest coffee roaster in the world. Sara Lee’s largest coffee brand is Douwe Egberts, which is an international coffee tradition celebrating more than 250 years of excellent taste. Founded in the Netherlands in 1753, Douwe Egberts now can be found in many countries around the world. The brand is recognized for a wide range of coffees in markets, offices, fine hotels, restaurants and cafés.

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Posted by Jay Brewer at September 8, 2005 8:15 AM

Recent Comments

This is now available at Amazon.com:
http://www.amazon.com/exec/obidos/ASIN/B000AANXFY/jaybrewernet-20


Posted by: Jay Brewer at October 23, 2005 9:05 AM

I've been waiting for the red Senseo to come out ... and it's the end of October and I can't find it anywhere. I love the new shorter spout idea - it was the only design flaw and never affected coffee brewing quality. Kudos Senseo Philips!


Posted by: Noel Perry at October 23, 2005 8:59 AM

I'll send off a note and see if it will be available as a replacement part.


Posted by: Jay Brewer at September 8, 2005 1:44 PM

Do you have any idea if the short spout
will be available for purchase as a
replacement part?


Posted by: Stan C at September 8, 2005 12:42 PM

I now have the same issue. All the pods I buy are wrapped now as well. There are still pod bags from most big manufacturers, but the smaller pod makers all individually wrap. Actually - Green Mountain individually wraps as well.


Posted by: Jay Brewer at September 8, 2005 10:45 AM

all of the pods i buy are individually wrapped anyway, so the pod canister would end up used for something else. :)

I am excited about the new spout though and will probably order this for work..


Posted by: Jeffrey Spencer at September 8, 2005 10:39 AM

Don't get excited about the free SENSEO pod canister.. I have a few and they don't keep the coffee fresh. As a matter of fact the tops do not stay on real well and they dent like crazy. On the positve side they do look good. Simple tupperware does the trick much better.

Scott


Posted by: Scott G at September 8, 2005 10:12 AM
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