Tassimo to Fuel Kraft Foods Growth
Kraft Foods is getting behind new product ideas to fuel growth, and center stage for Fall 2005 is Tassimo. We reviewed Tassimo last month and have to say - it's quite good. As these large companies start to roll out more and more products in the Single Serve Coffee category, they are going to have to make them great.
Update: You can now order Tassimo at Amazon.com.
Last year we saw the release of the first Home Cafe products and they were not so good. The new Krups Home Cafe is a a much better machine. If these new machines and offerings are to compete - they have to be good right away. It's nice to see Kraft Foods get it right out of the gate with Tassimo.
At Kraft Foods and Tassimo
Update 12/07/2005: Read our full review of the Tassimo from Single Serve coffee.com
Read More in: General News | Tassimo & T-Discs
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Posted by Jay Brewer at September 15, 2005 9:51 AM