10 Million Senseos Can't Be Wrong
Umm....wow. Just when you think Senseo isn't the "world" leader in single serve coffee machines - you go and read something like this. Senseo is perhaps a little more popular in Europe, but it has also made a big splash here in the US. With 10 million Senseo single serve machines world wide, it's no wonder we are seeing more and more coffee pods and competition to this rather large and growing market we call Single Serve Coffee.
"Reaching ten million in sales just four years after the launch is great news," said Andrea Ragnetti, CMO, "and is proof that products that have been created in line with our brand positioning of 'sense and simplicity' - easy to experience, designed around the user and advanced - are what consumers want. The launch of the SENSEO was a response to the changing lives of our customers, who are finding their lives busier than ever. With the SENSEO they are guaranteed a perfect freshly brewed cup of coffee at the touch of a button with greater ease and convenience than more traditional methods, produced by a machine that looks sleek and modern."
At boerse.de Börse
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Posted by Jay Brewer at September 22, 2005 8:11 AM