October 3, 2005

Wooing The Starbucks Crowd with Single Serve Coffee

Images-6Images-1-1With gas prices rising and Starbucks coffee not getting any cheaper it's not a surprise people are cutting back. I used to indulge my coffee cravings at Pete's Coffee in Harvard Square now and again, but I too wait to come home and fire up the single serve coffee brewer and have a cup at 1/4 of the cost.

Update: The impossible has happened. Starbucks will release Tassimo T Discs in 4 different Starbucks blends. The new coffee blends for Tassimo will be available in December 2007. Read the entire article here.

"Robert Woolf, A 29-year-old ad writer in Parsippany, N.J., spends $40 a week on Starbucks lattes. Gas prices are climbing, though, and his salary isn't, so he's cutting back. Still, Woolf won't be turning to Maxwell House or Folgers for his fix. "I don't know anyone outside my Dad's Lions Club who drinks that stuff.""

So it's no wonder the companies like Kraft, Sara Lee, and others want to capture those dollars. With Tassimo, Senseo, Keurig, and others competing for those dollars I think once again we'll all benefit. Just last month we reviewed the new Krups, Nespresso, Tassimo, and there are now 2 new Keurigs. All of them want to sell us a 25-50 cent cup of perfect coffee for the home.

Images-3-2The major issue is - you buy into a system and then you're stuck with it. So far the most flexible system is the pod based brewers like Bunn My Cafe, Grindmaster, Senseo, and the new Home Cafe. For regular coffee variety you could easily make a strong case for the Keurig. It has over 100 varieties of coffee available for it and the coffee is quite good now with the extra large K-Cups coming out.

"So the big bet now is gadgetry. The food companies are teaming up with appliance makers to take the biggest step forward since Mr. Coffee replaced the percolator. The newest entry about to hit stores, Kraft's Tassimo, aims to create some of the café mojo on kitchen countertops that people seek at the corner shop. The slickly designed push-button single-serve coffeemaker that delivers premium coffee, espresso, latte, chocolate, and even tea, was carefully developed over four years. Priced at $169, it's well above most rivals' systems in the hopes of being taken seriously by coffee aficionados without pricing itself out of the family budget. The quality brew comes in special "disks" that sell for 44 cents to 99 cents, and Tassimo has the only system that makes cappuccino with real steamed milk. Starbucks may have ambience, but half its customers just grab and go. For them, the java matters more than the Wi-Fi link. Says a confident Howard Friedman, a Tassimo U.S. executive: "Tasting will be believing."

Images-2-2Tasting is believing. That's why we feel our mission is so important here at Single Serve Coffee. We work very hard each month to find you the best coffee pods, single serve coffee machines, and anything single serve coffee related so you don't have to buy a system or coffee you won't like. It's going to be a wild Fall as all of these coffee systems start competing with advertising, tastings at your local stores, and sending you lots of junk mail. Brace for impact and make sure and check back here each day to see what's happening.


At Wooing The Starbucks Crowd

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Posted by Jay Brewer at October 3, 2005 7:50 AM
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