Williams Sonoma & Single Serve Coffee
Yesterday the Single Serve Coffee staff ventured out to our local Williams Sonoma to witness the demo of the new Keurig B60 Special Edition and to also see the Nespresso Essenza in a store environment. The Keurig B60 was right at the front counter where you check out and where the sales people can hand you a K-Cup or two so you can try out single serve coffee for yourself.
We were pleasantly surprised to be able to watch a potential customer ramble on with the sales person about buying a single serve coffee machine. All he wanted was confirmation that it would make great coffee, and that he could get the coffee somewhere, and he was right in thinking making an entire pot most of the time for just himself was a total waste. We can't say the sales person was all that knowledgeable of the selling points of a single serve coffee machine, but this guy had figured it out.
He popped in the K-Cup handed to him from over the counter, opened up the machine, said how amazing it was, and then brewed a cup. He quietly asked for cream and sugar and then proceeded to wander around the store trying to convince himself to just get the damn machine.
Now you might be surprised to know the staff of single serve coffee didn't interfere with the potential customer. It's not in our nature when out in the wilds of the coffee world to mess with evolution. We like to see people naturally evolve into single serve coffee drinkers. And we have to say - this was one of our better sitings. The evolution of coffee drinkers is happening. Just go to a store and see it in person. It's simply wonderful.
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Posted by Jay Brewer at October 17, 2005 8:13 AM