October 31, 2005

Tassimo, Fast Food & Coffee Pods

Bk JoeP2267635Reg-1The Macon Telegraph has a pretty good article on Tassimo, coffee pods, and fast food coffee. Now, we don't like to throw single serve coffee under the fast food bus, but the fact that fast food places are upgrading their coffee to be single brewed (like Dunkin Donuts and BK) makes me appreciate how much everyone on the go wants a perfect single cup of coffee.

The Tassimo machine aims to tap into that trend, along with the boom in demand for specialty coffees and teas. It promises coffeehouse-style beverages at home, on demand, in less than a minute. Buyers will be able to brew a variety of coffee and other hot beverages, including espresso, cappuccino and hot chocolate, with all except the Twinings tea coming from Kraft brands. The company rolled out the machine with its upscale Gevalia coffee line but plans to add Maxwell House Cafe Collection coffees, with 100 percent arabica coffee and espresso, in November.

Last fall, several coffee producers introduced pod-based machines that brewed a cup at a time, no measuring of grounds or water required. So far just one type of coffee made for the machines has cracked the Top 25 in ground coffee sales, with less than a half-percent of the market. Sales of other manufacturers' machines have been a bit slower than expected, says Howard Friedman of Tassimo. But the company is forging ahead with its product introduction because it believes that Americans are poised to accept on-demand machines, as Europeans have, says Lorraine Hansen, vice president of the company's North American division.

We're not surprised that just one machine has cracked the top 25 coffee machines. The word is just getting out after this past year's slow rise of the single serve coffee beverage. What we do know if more people see their coffee produced in a single serve coffee fashion then they'll expect to have the same great coffee at home.

At Macon Telegraph

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Posted by Jay Brewer at October 31, 2005 7:40 AM
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