Kraft Invests $75 million in Tassimo Single-Cup System
We've really been enjoying the Tassimo here at Single Serve Coffee.com. It's good news that Kraft Foods is reportedly investing $75 million in Tassimo, the one-cup brewing system it rolled out in the U.S. in September. We're anxious to see how many new flavors and new customers Kraft attracts to the Tassimo over this holiday season.
We're also excited to see many of the T-Discs and other items used for the Tassimo will be produced here in the US. The discs, some of which contain milk, will be made at Kraft's Upper Macungie plant starting early next year. The company is hiring more workers, but has not said how many it will add. The plant will be the first U.S. facility to make the discs.
At Kraft Reportedly Invests $75 million in Tassimo Single-Cup System
Update 12/07/2005: Read our full review of the Tassimo from Single Serve coffee.com
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Posted by Jay Brewer at December 15, 2005 8:16 AM
Glad to hear Kraft is going to do more with Tassimo.. I love my Tassimo but was getting kind of frustrated with the variety.. Wish there was a place to get a cheap refurbished Keurig so I can have the best of both worlds!!
Scott
I love the Tassimo. I had the Keurig but who wants coffee all the time. Plus the Keurig has gounds in the coffee and is a bitch to clean.
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