January 19, 2006

Imus and Tassimo Tie-Up One of The Better Promos Around

Tassimo-1

If you'd like to get a FREE Tassimo looks like all you need to do is be a guest on Imus and at the end of the be the guest he thought was the best of the day. Hmmm...we seriously doubt we'll get on the show and get a FREE Tassimo but maybe someday.

I don't know if Kraft is selling a lot of Tassimo coffeemakers yet, but I will say that the deal they cooked up with syndicated morning DJ Don Imus is one of the more effective deals of its kind I've come across.

Imus gives out a Tassimo to whoever he thinks is the best guest of the day--i.e. CBS's Andy Rooney, NBC's David Gregory, Righty pundit Pat Buchanan, Senator John McCain, New Mexico Governor Bill Richardson, etc. What's been happening is that as the guests come back on the show, thank Imus for the Tassimo and gush about how much they love it. I have to say, it's valuable chatter about a product.

At Imus and Tassimo Tie-Up One of The Better Promos Around

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Posted by Jay Brewer at January 19, 2006 8:01 AM

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