February 7, 2006

Go To The Grammy's - Get a Keurig

GrammyB60-Sm-Tm-1The Keurig Gourmet Single Cup Brewing System has been selected for the 48th GRAMMY Awards' Gift Lounge. What's a gift lounge? Well - if you're a presenter or winner - or we would bet someone who attend the Grammy's in any fashion - you might get one of these gift baskets valued at over $5000 bucks. We'd be pretty excited to get coffee over some weird lotion or watch any day.

"We are honored to be a part of the GRAMMY Gift Lounge," says Keurig CEONick Lazaris. "Whether recording in the studio, touring on the road, orenjoying time with friends and family at home, we at Keurig hope this year's celebrated artists will sit back -- with a gourmet cup of Keurig coffee ortea, of course -- and reflect on a sensational year of music." Keurig gourmet brewing systems are appropriate for any coffee or tea drinker who desires great taste, extensive variety, and unsurpassedconvenience.

Full release:

WAKEFIELD, Mass., Feb. 6 -- Keurig, Incorporated continues as
one of the entertainment industry's top awards show gifts with its
participation at the 48th Annual GRAMMY(R) Awards. Presenters and performers
will each receive the Keurig Special Edition B60 home brewing system and a
custom three-month supply of gourmet coffee and tea as part of the GRAMMYs
gifting program.

Designed for gourmet coffee and tea lovers, Keurig brews a single cup in
less than a minute utilizing a patented K-Cup(R) portion pack. The K-Cup
serves as a self-contained micro brew chamber with a technologically advanced
filter and the finest Arabica coffees and select teas. The system itself uses
microprocessor technology to pass a precise amount of pressurized hot water
through the K-Cup, ensuring a consistent and quality individual taste profile
from brew to brew. Many musicians attending the GRAMMYs already have Keurig
brewing systems and enjoy Keurig Brewed(R) gourmet coffee and teas whenever
they want, at the touch of a button. Because celebrities love Keurig Brewed
gourmet coffee and teas, they also give Keurig brewers as personal gifts to
family, friends and colleagues.

"We are honored to be a part of the GRAMMY Gift Lounge," says Keurig CEO
Nick Lazaris. "Whether recording in the studio, touring on the road, or
enjoying time with friends and family at home, we at Keurig hope this year's
celebrated artists will sit back -- with a gourmet cup of Keurig coffee or
tea, of course -- and reflect on a sensational year of music."

Keurig gourmet brewing systems are appropriate for any coffee or tea
drinker who desires great taste, extensive variety, and unsurpassed
convenience. Keurig brewers, coffee and tea selections (and now hot cocoa) are
available at premium retailers including Bloomingdale's, Williams-Sonoma,
Linens'n'Things, Filene's, Marshall Fields, Bed Bath & Beyond, Amazon.com,
Target and online at http://www.keurig.com.

About Keurig

Keurig is a single cup brewing pioneer in North America and first
introduced its gourmet single cup brewing systems to offices in 1998 and into
homes in 2002. Keurig brewers make a single cup of gourmet coffee or tea in
less than 60 seconds. Keurig's patented K-Cup portion packs eliminate the
hassle of grinding beans, measuring coffee, handling filters, and clean up.
Today, more than one million cups of gourmet coffee and tea are brewed in
Keurig machines every day. Keurig is a privately held American company located
in the Boston area. For more information please visit http://www.keurig.com or
call 888-CUP-BREW.

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Posted by Jay Brewer at February 7, 2006 8:03 AM
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