April 17, 2006

Coca Cola BlaK: Single Serve Coffee Meets Single Serve Coke

Blak SscWe would have never expected such a drink unless we had seen it with our own eyes yeseterday at a local Target. Yep - that's right - Coca Cola meets Single Serve Coffee in BlaK - pronounced "Black". The tagline is also a bit mind blowing - Coke Effervescence meets Coffee essense.

Blak has more caffeine in it than a typical can of Coke and is priced at $1.75 for an 8 ounce bottle. Now we're not talking as much as a nice shot or two of espresso, but definitely more. We tried a little taste and found it to be quite good. It's really not that sweet and is much better than say a Starbuck's bottle drink because of being less sweet.

Coca-Cola Blāk is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.

"Coca-Cola BlaK is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

We think if you'd like to try some BlaK - try your local Target or visit BlaK online.

At Blak

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Posted by Jay Brewer at April 17, 2006 8:39 AM

Recent Comments

i do like coke blak and i just love coke in a bottle but if this is the only way you will sell it i cant afford it at these prices. NOW go with it in a can or drop the price in a bottle and im in for the long haul...just my two cents..


Posted by: mark at June 8, 2006 8:37 PM

I tried it and I think it tastes like diet coke with coffee flavoring added. But, I don't like diet coke, so definitely not for me.


Posted by: Mike Nealey at April 17, 2006 2:19 PM

Coke Blak is an overpriced gimmick. I freely admit they got me... I had to have a pack the day it came out. It was $5.99 for 4. As the article above says, they are only 8 oz which makes it pretty expensive and unsatisfying for a cold beverage. The taste was decent, sort of a little Dr. Pepper or licorice-like with minimal carbonation. It also tastes much better cold (I had to try one before it had time to cool off in the fridge). If they sold larger bottles at humane prices, I might become a regular... but as it stands, forget it - I feel used. ;)


Posted by: Dave Zatz at April 17, 2006 9:38 AM
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