Keurig TV Commercials on the Way
We're pretty excited to hear Keurig Inc. has tapped advertising agency Brand Content to handle its creative advertising account. We love the ads they did for Monster.com and we think it's about time one of our favorite single serve coffee makers got some air time.
"Brand Content's strong portfolio of work and the conceptual thinking behind their ideas for our product really impressed us and made the decision to choose the agency as our marketing partner an easy one," said John Whoriskey, vice president and general manager of the Keurig at Home division, in a statement. "They understood the market and delivered the work that we believe will make a big difference for us and our retail partners."
At Boston Business Journal
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Posted by Jay Brewer at April 27, 2006 7:15 AM
Good! And the sooner they get this ad campaign on the air, the better, as far as I am concerned. I hope it is incredibly effective, and causes a groundswell of Keurig machine purchases, so that a magnificent array of K-cups will soon be available in every grocery store across the land!
Or at the very least, it will raise awareness to the level that when I call those few b&m stores that currently carry K-cups on their shelves to find out what's in stock today, the clerk won't reply (with utter blankness), "Huh?"