Caffeine Makes a Convincing Argument
The next time you want to convince someone that single serve coffee is as good as coffee made from their silly drip coffee maker - just hand them a cup of coffee. New studies done in Australia are pointing the way to coffee being the perfect catalyst for someone to actually hear your argument, listen intently, and perhaps even be convinced.
Caffeine, for a brief time, will increase your ability to concentrate and take in new information. When voluntary subjects were given a persuasive argument on a controversial topic after having coffee, they were more likely to agree with it than they were before they had the drink. They were also far more likely to be persuaded than the non-caffeinated control group. The subjects who had the caffeine processed all the information that was given to them in the argument, instead of relying on their preconceptions and simply ignoring the bits that they did not want to hear.
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Posted by Jay Brewer at May 9, 2006 7:30 AM
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