Google Trends for US / Canada Single Serve Coffee
Gregg from Keurig writes in about the earlier global trend of Single Serve Coffee we posted and he's right - in the US and Canda the trend in single serve coffee is indeed different:
"I noticed the google trend information on your singleservecoffee.com site. We also track that information in various ways. I would like to point out that the chart your are showing is a global chart. Since we are only a US/Canada based product we like to compare apples to apples. The chart below shows our trend performance for the US only and paints a different picture than the global trend."
Indeed the trends look different, Senseo, Tassimo, and Keurig all trend much higher here in the US. Nespresso trends up late last year but has now trended off.
Thanks for sending in this update. See how you can slice and dice this stuff with Google Trends for yourself or view this trend.
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Posted by Jay Brewer at June 23, 2006 10:04 AM