July 10, 2006

Senseo Heads to China

Chinese Senseo Graphic

It looks like Senseo is heading to China. Everyone here at Single Serve Coffee thought keeping the European and US Senseo news straight would be challenging, but now with Senseo news in Madarin/Cantonese - who knows! We'll keep you posted on how our first and one of our favorite single serve coffee makers does in China.

Royal Philips Electronics NV (PHG) is about to launch its Senseo electronic coffeemaker onto the Chinese market, a company spokeswoman told Dow Jones Newswires Thursday."We start as soon as possible in the city of Shanghai," spokeswoman Karin van Dongen said. "No timeframe for a further rollout has been decided yet," she added. Philips introduced the Senseo model in 2001 in cooperation with Douwe Egberts, which is a unit of Sara Lee Corp. (SLE). Philips developed the coffee-making machine and Douwe Egberts developed the "coffee pads" containing ground coffee for use in the machine. Since 2001, Philips has sold more than 12 million Senseo machines in Europe, the U.S. and Australia.

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Posted by Jay Brewer at July 10, 2006 7:47 AM
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