July 24, 2006

Wall Street Journal Notes Growth In Coffee Pod Sales

Pod62Very very nice. It's good to see the coffee pod market expanding after things being slow to rise over the past year. We're pretty sure given how excited anyone who gets a single serve coffee maker is that eventually the viralness of the coffee pod and k-cup will just start to spiral in popularity. LONG LIVE THE COFFEE POD!

An article in the July 19 edition of The Wall Street Journal noted that coffee pod use in the U.S. is rising, both in the office and at home. The article quoted Ted Lingle, executive director of the Specialty Coffee Association of America, saying that pods account for less than 5 percent of U.S. coffee consumption but have the potential to include 25 percent. The article quotes people from Baronet Coffee, Hartford, Conn., Sara Lee Corp. Nestlé and Keurig. The article noted that pod use is rising after some initial missteps, but that the benefits are being realized by consumers, both in the office and at home.

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Posted by Jay Brewer at July 24, 2006 8:11 AM
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