How Philips Got Brand Buzz from Senseo

It should be an interesting Fall as the single serve coffee wars heat up with a big push from brands like Senseo, Krups, Keurig, Tassimo, Nespresso, and others. Right now Philips after cost cutting their business by selling off less sexy brands is now the darling of the business community again with stories of Senseo and others. And why not be the darling? The Senseo single serve coffee system is one of the first and one of the best systems for your single serve dollar.

Kleisterlee points to a few new products that best exemplify the simplicity brand. For instance, any lay person can operate Philips' Heart Start defibrillators to shock a stopped heart back into action, thanks to simple audio guided instructions. There's also the Perfect Draft beer dispenser, a twist on Philips' hugely successful Senseo coffee makers, which allows you to "enjoy the same cooling, pressure, and foam at home that you do in the pub," Kleisterlee says.

At How Philips Got Brand Buzz

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