September 11, 2006

Coca Cola Single Serve Coffee Anyone?

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Okay - so maybe not "Single Serve Coffee" but definitely coffee and espresso served in a quick service style. The Coca-Cola Co. on Wednesday debuted its "Far Coast" high-end brand of premium coffee and tea beverages, and also unveiled a complimentary brand for convenience stores and quick-service restaurants called "Chaqwa." These are more like the 7-Eleven of coffee then a machine you'd bring home, but it makes us wonder - maybe in the end the big beverage companies will catch on that people love coffee just as much as soda. Maybe...

As Atlanta Business Chronicle first reported in January, Coca-Cola had been quietly investigating for a couple of years ways to brew high-quality coffee, espresso and teas quickly in individual servings. The Atlanta-based beverage giant (NYSE: KO) filed five U.S. patent applications in 2005 for coffee and tea "pod" designs, single-serving brewing machines, and a system to steam milk to make hot espresso and cappuccino. In late 2005, Coca-Cola filed nine applications to trademark the name Far Coast for coffee, coffee grinders, hats, fruit tea and other products.

At Coke launches Far Coast and Chaqwa coffee and tea brands

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Posted by Jay Brewer at September 11, 2006 6:48 AM

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