Nestlé to Build Fresh Factory for Nespresso
Looks like Nespresso is getting a little too big for just a few coffee plants and needs more space for all those Nespresso capsules. We're a pretty big fan of the Nespresso system and growth means the system is here to stay. Perhaps this will mean even more exclusive coffee capsules for your Nespresso system in the future.
Sales of Nespresso, which is made from hermetically sealed aluminium capsules containing ground coffee, have risen more than 30 per cent annually for the last five years. Nestlé praised the division for driving the company's 7.8 per cent increase in beverage sales during the first half of 2006. The decision to build a new production and distribution centre displays the firm's confidence in continued market growth. Nespresso, dubbed coffee's answer to teabags, has latched on to the coffee culture already present in several European countries and growing rapidly in others, especially the UK.
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Posted by Jay Brewer at September 25, 2006 7:49 AM