November 13, 2006

Nestle to open luxury Nespresso coffee shop in Brazil

Z9

We've been following the growth of Nespresso over the past two years, and really think the high end boutique concept is dead on for such a high end brand. We also know that soon in New York, Nespresso will be adding a boutique as well. But in the mean time, if you're in Brazil you can check out what the Nespresso coffee boutique is all about.

Nestle has picked Sao Paulo, Brazil, as the location for its first store in Latin America dedicated to selling its Nespresso brand coffee and gourmet coffee makers, business daily Valor Economica reported Monday. The first shop will be opened in December in Jardins, a wealthy Sao Paulo neighborhood, Nestle's Brazil foodservice director, Jurg Blaser, told the newspaper. The gourmet coffee used in Nespresso represents roughly 2% of Brazil's specialty coffee production, the newspaper reported. Specialty coffee represents 10% of Brazil's total coffee production, or around 4 million 60-kilogram bags. Nespresso is made with special coffee makers to inject various types of small, flavored water capsules into the coffee. The machines sell for at least $200 and as high as $2,500.

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Posted by Jay Brewer at November 13, 2006 8:15 AM
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