November 13, 2006

Nestle to open luxury Nespresso coffee shop in Brazil


We've been following the growth of Nespresso over the past two years, and really think the high end boutique concept is dead on for such a high end brand. We also know that soon in New York, Nespresso will be adding a boutique as well. But in the mean time, if you're in Brazil you can check out what the Nespresso coffee boutique is all about.

Nestle has picked Sao Paulo, Brazil, as the location for its first store in Latin America dedicated to selling its Nespresso brand coffee and gourmet coffee makers, business daily Valor Economica reported Monday. The first shop will be opened in December in Jardins, a wealthy Sao Paulo neighborhood, Nestle's Brazil foodservice director, Jurg Blaser, told the newspaper. The gourmet coffee used in Nespresso represents roughly 2% of Brazil's specialty coffee production, the newspaper reported. Specialty coffee represents 10% of Brazil's total coffee production, or around 4 million 60-kilogram bags. Nespresso is made with special coffee makers to inject various types of small, flavored water capsules into the coffee. The machines sell for at least $200 and as high as $2,500.

Read More

Read More in: Nespresso

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Coffee for all the latest news.

Posted by Jay Brewer at November 13, 2006 8:15 AM
Recent Comments
Post a comment

Remember personal info?

Please enter the letter "c" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Reviews
Recent Comments
Ruthell Bryson : What is URL: read more
Nate: Weswitched to a Remington iCoffee. They do not claim that read more
Nate: Where is the $5 sample deal? I've clicked everything that read more
AO: I agree with Nate. Keurig is a total joke when read more
Bob Boisen: I solved my K500's white-screen-of-death (aka 'oops') problem by opening read more
SSC Forums


This weblog is licensed under a Creative Commons License.

Visit our other properties at!

All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy