November 30, 2006

Simple Better Trade Organic Coffee Arrives for Review

Barista

Logo SmallWant to purchase an organic coffee from a company that pays its growers more than Fair Trade does? Meet Simple Coffee. Steve, Josh, and Mike from Simple Coffee have pledged to provide consumers with the freshest, more organic, and socially conscious coffee on the planet.

We've received a set of the coffees fresh from the Simple roasting facility to try with our Keurig reuseable Filter and also with our T-Sacs in the Bunn My Cafe. We'll have a full review soon.

From Simple Coffee: Some of the best coffee in the world is grown by small growers in third world countries who need the help of organizations like Fair Trade, but Fair Trade isn’t for everyone. “Why can’t Simple Coffee be Fair Trade?” We think a better question is, “How can we help growers who can’t be Fair Trade?”

In order to be Fair Trade, these growers would have to sign contracts pledging to produce a certain volume of coffee each year. Small, family-owned farms simply can’t afford to produce this much coffee and still grow food to eat. Other growers live in countries where it is illegal to sign Fair Trade contracts. Does this mean that these growers don’t deserve fair pay? Simple Coffee doesn’t think so. That’s why we pay better than the Fair Trade price per pound for all of our coffee. It’s just the right thing to do.

At Simple Coffee

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Posted by Jay Brewer at November 30, 2006 8:49 AM
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