Keurig Changes Online Retailer K Cup Strategy
We've gotten word over the last few weeks that many online K Cup retailers will soon no longer be able to sell K Cups direct to consumers. Some of the online etailers affected include CoffeeForLess.com, CoffeeGiant.com, and others. We'd like to say these and other etailers have only lost the ability to sell K Cups online - not all single serve coffee products and K Cups will still be available to purchase online at Keurig.com and other online stores. The online retailers affected will continue to sell coffee pods, coffee, and other single serve coffee makers.
The reason for the K Cups no longer being able to be sold at these online stores? Many reasons. Some of which include the issues in the Keurig office coffee market and also Keurig refocusing the selling of K Cups online in a more centralized fashion at Keurig.com. We're not going to speculate at the moment (though there's plenty of speculation in the Single Serve Coffee forums), but we do know Keurig is here to stay and a great choice for single serve coffee.
What do we think? In the short term, you won't have the variety of K Cup online stores to choose from, but you will still be able to get any K Cup you want online from Keurig.com, Green Mountain Coffee Roasters, Van Houtte, and others. We don't have specifics on how the change will affect sale of K Cups at Amazon.com or other consumer online stores. We'll let you know more as we find out.
More at Keurig.com
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Posted by Jay Brewer at January 15, 2007 6:57 AM
It's all about redistribution of profits to the coffee roasters who sell K-Cups at higher prices. No guesses on who owns a large chunk of Keurig - Green Mountain!
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