Why Do People Use WiFi at Coffee Shops?
We're not sure why this article/powerpoint presentation (PDF) infuriates us so - but isn't the answer a bit obvious? You use wi-fi in a coffee shop to get away from the house and feel as if you're hanging with people because you have zero friends. Right? :-) We like wi-fi in coffee shops to surf a bit, get some writing done outside the house, and maybe - just maybe drink some good coffee? How about meeting people in a coffee shop for business instead of the office for a little urban feel? Whatever the reason, the staff at Single Serve Coffee likes to drink amazing coffee at the office and use our wi-fi there.
The nuts and bolts of the real article is debating whether or not - city wide wi-fi would kill business in coffee shops because people go there just for wi-fi and coffee. Come on - how about kill the fee at the coffee shop for wireless, and let us go there and use the free stuff and buy more coffee and scones? And to top it off - what about coffee shop wi-fi squatters...yeah...we're not big fans either.
He found that most coffee shop hotspot users had access to broadband Internet connections at home, so they weren't using it as their primary access point. Instead, they chose their surfing location to get out of the house and concentrate - albeit among a group of strangers.
Based on my own experience with San Jose's municipal WiFi system, I'd surely seek out a local coffee shop providing WiFi over the more accessible muni system due to the intrusive banner placed in the browser. Assuming it didn't have intrusive ads, or was paid and I had already paid, I'd have to find somewhere as accommodating as a coffee shop to do some surfing. That may be easier said than done.
Via Technology Evangelist
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Posted by Jay Brewer at August 10, 2007 10:16 AM
There are quite a few business models for Coffeehouse Wi-Fi.
Give it away, or charge.
Put a timer on the service.
Put a password on the service that changes every day, requiring it from the cashier.
Unmanaged or managed.
Cost of bandwidth.
There is a lot to consider.