September 18, 2007

Senseo Kicks It Up a Notch with Senseo Cafe Choco and Senseo Espresso

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Food and beverage group Sara Lee has announced plans for the future growth of its hot beverage operations with an increased focus on premium brands and emerging markets like Russia. Along with geographic expansion, the company said it will also increase the number of products available through its international portfolio, particularly for its Senseo espresso machine range. It will also be bringing Senseo Espresso (we've reviewed the European version earlier this year) here to the US and we'll see new products as well over time.

This will include the launch of Senseo Café Choco, which will combine coffee, milk and chocolate together into a single product. With the debut of a new system called Flavorit during the year, the company claims that consumers will also be able to customize specific flavours in coffee through their machines. Senseo Café Choco and Flavorit are not guaranteed to come to US shores. Bummer.

Read the entire article at Sara Lee plans coffee kick to beverages

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Posted by Jay Brewer at September 18, 2007 8:38 AM
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