October 25, 2007

Flavia Has New Name, New Drinks, and a New Office Drinks Station

C200 Front Shot With Cup

Flavia is moving under the new brand from the Mars Family - Mars Drinks. So you can expect to start seeing the Flavia line of drinks station looks a little more like this - The Flavia Drinks Station from Mars Drinks. Oh, and we did we mention - there are two new Flavia drinks coming out: Kona Coffee and Malawi Garden Tea - a sustainable black tea. There's also a new Creation 200 single-serve drinks station designed for office environments with 15-40 people. The current line of Flavia Fusion Drinks Stations and the Creation 400 (read our visit to Mars Drinks) will continue to be sold throughout the US as well. Good news and we like the name - Mars Drinks. Though we live on a blue planet, it's nice to see the people from the red planet making a very interesting update to the single serve coffee world.

Malawi Garden Kona
Malawi Garden Tea and Kona Coffee

A New Name + Two New Drinks + One New Office Drinks Station

A New Beginning for FLAVIA at This Year's NAMA Expo
FLAVIA Beverage Systems unveils its new name, new drinks, and a new drinks station

October 9, 2007, West Chester, PA - FLAVIA®, the pioneers of single-serve, brew-by-pack beverage systems, is gearing up for a new beginning in 2008. As the leading brand under the newly formed Mars Drinks, a subsidiary of Mars Inc, FLAVIA will unveil their latest offerings - the Creation 200 drinks station, Hawaiian Kona Coffee, and its first sustainable tea, Malawi GardenTM - at this year's NAMA Expo in Chicago, IL taking place October 9-12.

The Creation 200 single-serve drinks station will be available for purchase late in the first quarter of 2008 and is designed for office environments with 15 to 40 people. Perfect for small to mid-size offices, the Creation 200 is convenient, hygienic, and stylish - bringing the coffee shop experience to the office. A built-in CLARIS water filter maximizes the taste of all of the Mars Drinks choices. The Creation 200 also features an energy efficient design: the machine heats one serving of water at a time; turns to energy saver mode when idle; and uses 100% recycled paper for all inner packaging. The Creation 200 enables employees to enjoy all of the Mars Drinks selection of gourmet coffees, indulgent drinks, wellbeing teas, and real leaf teas.

With the introduction of Kona Coffee, Mars Drinks continues its commitment to developing high-quality, premium beverages. Cultivated on the slopes of Mounts Hualalai and Mauna Loa on the Big Island of Hawaii, Kona trees thrive in a combination climate only found in Kona. Medium-bodied with a tart, yet sweet flavor featuring chocolate undercurrents, this coffee is a true delicacy!

Mars Drinks will also extend its commitment to sustainability by introducing FLAVIA Malawi Garden Tea, its first sustainable black tea. A healthy delight, Malawi Garden directly supports the growers, their families, and the local community of the Kawalazi tea plantation in Malawi, one of the world's poorest nations. This new tea joins FLAVIA Kenyan Dawn Coffee as part of Mars Drinks' Brighter Tomorrow campaign.

About Mars Drinks®

Mars Drinks' FLAVIA has been satisfying the individual tastes of coffee and tea drinkers for over 20 years (first brewer launched in 1984). It was the first to introduce the Brew-by-Pack drink system to the home and office, and has the only single cup system with authentic cappuccino, mochaccino and chai latte. The FLAVIA filterpack technology is the only system that brews direct and pure from pack to cup. Since 1996, Mars Drinks' FLAVIA has placed nearly 200,000 Drink Stations in homes and offices with over 2 billion drinks served worldwide. FLAVIA is a registered trademark of Mars, Incorporated, known for brands that include M&M's®, SNICKERS®, UNCLE BEN'S®. For more information and an online demonstration of the system and the patented filterpack technology, visit www.myflavia.com.

About Brighter Tomorrow

Brighter Tomorrow allows Mars Drinks to expand beyond commercial targets and acknowledge its role in economic, environmental and social terms. For more information about The Brighter Tomorrow program, please visit www.brightertomorrow.info.

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Posted by Jay Brewer at October 25, 2007 5:30 AM

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