March 25, 2008

Timothy's White Hot Chocolate K-Cups for Keurig

Timothy's Coffees of the World Inc. has announced the introduction of White Hot Chocolate K-Cup single serve portion packs. This is the first white hot chocolate K-Cup developed for use in Keurig single cup brewing systems, but not the first Hot Cocoa or Hot Chocolate K Cup. White Hot Chocolate K-Cups are now available online at www.Timothys.com.

The White Hot Chocolate K-Cups for Keurig will work in your Keurig Elite B40 Brewer, Keurig B50, Keurig Special Edition Ultra Elite B60, Keurig B70 Brewer, Breville BKC600XL Gourmet Single Cup Brewer, and other Keurig K Cup brewers. We're anxious to see how these White Hot Chocolate K Cups stack up against other chocolate offerings in the single serve coffee world. Expect a full review of the White Hot Chocolate K Cups for Keurig as soon as we can get our hands on them.

More Details on the White Hot Chocolate K Cups for Keurig:

"We're expanding our K-Cup hot beverage line-up" says Ian McKinnon, President of Timothy's World Coffee. "Our White Hot Chocolate has been a customer favorite in Timothy's cafés for many years, and now we're further extending our customer's café experience." With the more than 40 coffee, tea and specialty beverage K-Cups, White Hot Chocolate K-Cups are not Timothy's first foray into the world of alternative beverage K-Cups.

"Timothy's was the first Keurig roaster partner to bring an alternative beverage K-Cup to market," says Timothy's COO, Leslie Chase "with our Canarino hot lemon beverage. We're thrilled to expand our hot beverage lineup and look forward to offering our customers the same superior quality and gourmet beverage experience they've come to expect from all Timothy's products."

About Timothy's World Coffee

Timothy's World Coffee is a pioneer in producing the highest standard of specialty coffee in North America. For the last 30 years, Timothy's has
roasted the finest Arabica beans from throughout the world in our roasting facility. These beans are roasted to highlight the unique characteristics of the land in which they were grown. Roasting coffee beans is an exact science and Timothy's rigorous testing ensures that each batch is roasted to perfection. This results in specialty coffee with the richest aroma and flavor possible.

Timothy's is committed to working with organizations and communities who are concerned about environmental and social responsibility. By supporting programs that protect land use, assist farmers, and promote sustainable coffee-growing practices, Timothy's provides its customers with both ethical and exceptional hot beverages. Timothy's - Perfection in every cup!

For further information: Mike Westover, Timothy's World Coffee,
mikew@timothys.com, (416) 638-3333 ext. 251; Tracey Noakes, Timothy's World
Coffee, traceyn@timothys.com, (416) 638-3333 ext. 252

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