Starbucks Buys CLOVER - The Best Single Serve Coffee Maker for Cafes
It is indeed an exciting, but sad day here at Single Serve Coffee. Having just reviewed the Clover single serve coffee machine for cafes less than a month ago, it's hard to part ways with the Clover so fast. Parting ways you say? Well, parting ways in a small cafe sort of way. It seems Starbucks has announced it will buy the Clover single serve coffee machine and with it we imagine the ability for competing small cafes that feature the Clover now will become a thing of the past.
Still, the bright side is more micro-roasted small batches of really good coffee could be seeing their way to Starbucks around the globe. In the end, bad for the innovation and difference a Clover could bring to a small coffee shop or cafe, but great for the coffee farmers who focus on single origin or unique coffees probably to be offered to Starbucks Clover drinkers, and most likely profit from Clover's purchase by Starbucks.
Bloggle has a really great article on the subject, along with some great business article links. And of course you can read and join the discussion in the Single Serve Coffee forums. Please write in and tell us when you see or find a Clover at a Starbucks in your area.
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Posted by Jay Brewer at March 26, 2008 7:43 AM
I don't know what all the fuss is about. I've had Clover coffee at 3 different roaster/coffee houses, using top-rated by Coffee Review Colombian and Brazilian beans. The coffee I brew at home in my Starbucks Barista Solo one-cup machine using
Melitta paper filters and the same beans, freshly ground, tastes much richer and fuller.
And let's not hang anyone until after the trial. As far as I know, Starbucks hasn't said they'd stop selling Clovers to other coffee houses.