July 17, 2008

New TASSIMO Brewer by Bosch Showcased at Exclusive House Beautiful Kitchen of the Year Event

Bosch_Tassimo_0708.JPG

We'll be attending the House Beautiful kitchen event today in New York, and will be sending back exclusive pictures, video, and information on the new Tassimo brewer by Bosch. We'll also be checking out many of the kitchen innovations and gadgets as well, and that coverage will be over at KitchenContraptions.com. We hope to get a few lattes, espresso shots, and cups of single serve coffee to really see how the new Tassimo Bosch brewer performs.

For three days beginning July 15-17, New York's Rockefeller Center will be home to a new benchmark for kitchen design. The new TASSIMO brewer by Bosch will be the only single-serve brewer showcased along with other groundbreaking kitchen appliances. "We're delighted to be included alongside other leaders in the kitchenware industry," said Steve Fox, Director of Consumer Products for Bosch home appliances. Jerry Densk, Kraft US TASSIMO Marketing Director agrees. "The inclusion of the new TASSIMO brewer by Bosch in the 'Kitchen of the Year' event acknowledges our shared dedication to providing consumers with superior quality, innovation and sophisticated product development," says Jerry. Presented by House Beautiful, Tishman Speyer and Designer Christopher Peacock, "Kitchen of the Year" is designed to celebrate breakthrough products and new ideas, big and small, to make kitchens more personal, comfortable and technologically advanced.

Details above and full release after the jump.

New TASSIMO brewer by Bosch Showcased at Exclusive House Beautiful 'Kitchen of the Year' Event

New York, NY, July 14 - Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, today announced that its next generation TASSIMO hot beverage system by Bosch will be featured at the House Beautiful "Kitchen of the Year" exhibition.

For three days beginning July 15-17, New York's Rockefeller Center will be home to a new benchmark for kitchen design. The new TASSIMO brewer by Bosch will be the only single-serve brewer showcased along with other groundbreaking kitchen appliances. "We're delighted to be included alongside other leaders in the kitchenware industry," said Steve Fox, Director of Consumer Products for Bosch home appliances. Jerry Densk, Kraft US TASSIMO Marketing Director agrees. "The inclusion of the new TASSIMO brewer by Bosch in the 'Kitchen of the Year' event acknowledges our shared dedication to providing consumers with superior quality, innovation and sophisticated product development," says Jerry. Presented by House Beautiful, Tishman Speyer and Designer Christopher Peacock, "Kitchen of the Year" is designed to celebrate breakthrough products and new ideas, big and small, to make kitchens more personal, comfortable and technologically advanced.

"House Beautiful is delighted to have the new TASSIMO brewer by Bosch in our definitive design statement on kitchens," said Kate Kelly Smith, VP/Publisher, House Beautiful. "This hot beverage system exemplifies what consumers seek today: choice and convenience. Tassimo is a perfect fit." House Beautiful's "Kitchen of the Year" will be presented in conjunction with Tastes of Summer, a Rockefeller Center culinary tradition. The exhibit will feature a variety of food and beverage activities, such as sampling and cooking demonstrations hosted in the Kitchen of the Year. Each afternoon TASSIMO brewer by Bosch will host thirty-minute sampling events, or "TASSIMOMENTS." TASSIMO brewer by Bosch will also host an invitation only demonstration/question and answer session for the coffee media community on July 17.

Kraft Foods, a global leader in branded foods and beverages, and premium manufacturer Bosch Home Appliances unveiled the new TASSIMO machine at the 2008 Housewares Show to much acclaim. TASSIMO brewer by Bosch offers more than 40 hot beverage varieties, including four distinct coffees from Starbucks, all at the touch of a button.

Hot beverage choices include coffee, cappuccinos and lattes made with real milk, espresso, crema, tea, and hot chocolate. The TASSIMO T DISC technology guarantees first-cup freshness every time. This technology enables the machine to read the barcode on each T DISC, ensuring that the brew temperature and amount of water are automatically adjusted for the perfect cup. Featuring an energy-efficient flow-through water heater that virtually eliminates pre-heat time, the sleek and space-saving design of the new TASSIMO machine by Bosch makes it highly versatile and convenient. Two models of the new TASSIMO hot beverage system by Bosch will be available in the U.S. in September 2008. One, sold in specialty and department stores, will have an MSRP of $139.99; a second, available in select grocery and mass merchandise stores, will sell for $99.99. Both models will also be available online at www.tassimodirect.com

# # #

About Kraft

For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can't live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits.

Kraft is one of the world's largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally. The company's stock (NYSE: KFT) is listed on the Standard & Poor's 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Bosch

Bosch home appliances is part of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Inspired by the lifestyle of today's discerning consumers, all Bosch products combine efficiency, quietness, and quality with unrivaled ease of use. Opened in 1997, the company's appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. Known worldwide for raising standards in efficiency and quietness, Bosch is the only US manufacturer with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. Bosch appliances regularly receive industry and consumer awards. In fact, Bosch dishwashers have earned the highest ranking in J.D. Power and Associates' Major Home Appliance Customer Satisfaction Study for two consecutive years. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog.

Read More in: Tassimo & T-Discs

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Coffee for all the latest news.

Posted by Jay Brewer at July 17, 2008 6:28 AM
Recent Comments
Post a comment









Remember personal info?




Please enter the letter "j" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Reviews
Recent Comments
Ruthell Bryson : What is URL: read more
Nate: Weswitched to a Remington iCoffee. They do not claim that read more
Nate: Where is the $5 sample deal? I've clicked everything that read more
AO: I agree with Nate. Keurig is a total joke when read more
Bob Boisen: I solved my K500's white-screen-of-death (aka 'oops') problem by opening read more
SSC Forums

FoodPire

This weblog is licensed under a Creative Commons License.

Visit our other properties at Blogpire.com!

All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy