14 Ways Starbucks is Trying to Revitalize It's Brand
Starbucks. You hear the name, and think about the countless coffee shops on every corner. Lately when people say Starbucks, the number one thing we hear is, "Did you know they're closing over 600 stores nation wide?" Well, it was bound to happen, and their explosive growth since 2003-4 has been pretty astounding, but it had to eventually cool off. We would have preferred to see less closings, and a refocusing of their business to save jobs.
Oh well, that didn't happen, but right now Starbucks is in a turn-around stage - with new products like the Clover (which we reviewed this year), and of course new offerings for the upcoming Bosch Tassimo. The article below also has a bunch of brand, store, and ways Starbucks can save money. These ideas might also be great for your personal lives, or business lives - it's a great read.
Read: What I Learned Today - 14 Ways Starbucks Has Tried to Revitalize its Brand
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Posted by Jay Brewer at August 13, 2008 5:46 AM