November 11, 2008

Instant Ground Coffee Cups - Just Add Hot Water

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LargeImage_228.jpg Coffee Beanery Co Ltd, a supplier of coffee beans in Bangkok for almost six decades, hopes to sell three million cups of coffee under its new "ground coffee cup" concept. The new product to be launched next month helps consumers not worry about the price of fresh coffee and having to grind it. Can you say single serve coffee in a coffee cup?

How does it work? The 25-baht cup contains ground coffee along with a filter, sugar and creamer. That means the only thing that the cup doesn't come with is hot water. The filter is imported from Japan, and the double-wall cup makes it easy to hold. There are similar products in the market around Bangkok, but none exactly like the Zolito cup.

The beans are Arabica and two blends are available: dark roast and medium roast. The cups are available at convenience stores, service station mini-marts, and supermarkets.

We'll let you know if these cups make their way stateside. Hopefully the cup, and filter, and contents are recyclable.

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Posted by Jay Brewer at November 11, 2008 8:04 AM
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