Keurig Single Serve Coffee Makers - A Phenomenon in the Recession
There's lots to look at as indicators of the worsening economy, and one of them is coffee - or if you read this site - single serve coffee. So far we've noticed no slow down in the demand, and desire for great coffee for your home. And given the amount of new readers and traffic here at Single Serve Coffee, we're thinking people have moved home for a cup of amazing coffee at 1/3 the cost (the average price for a coffee pod or K-Cup is only ~$.50 making it 1/3 the cost of a typical $1.50 cup of coffee at Starbucks) instead of opting for more expensive fair on the go. Whatever the reason - be happy you're in the single serve coffee mix, and check out this interesting article on the recession from a retailers point of view.
For Mills & Co., coffee – well known for jump–starting people’s mental capacities – has been boosting sales.
“The number one thing that people buy is Keurig k-cup coffee,” Mills said. It looks like a tiny little Dixie cup, and it makes one cup of coffee. It appeals to a lot of people because say you like hazelnut, and someone else in the house likes regular, you make one cup of each. It’s always good. It’s never bad because it’s never old.”
“Most people who own those machines in Windham come in our store to get their coffee, and there are a lot of those machines,” Mills said. “It’s a phenomenon.”
Read Slow but steady - The Independent Gray-New Gloucester Edition
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Posted by Jay Brewer at January 27, 2009 8:10 AM