February 10, 2009

Are We Ready for Starbucks Breakfast Value Meals?

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Starbucks CEO Howard Schultz told investors they could expect some exciting new "breakfast pairings" at "attractive" prices, which in a nutshell sounds like a breakfast value meal. Starbucks has a long way to climb back to the grandeur of a few years ago both financially, and with respect to how people feel about parting ways with a couple of hard earned bucks, so it's surprising their taking the McDonald's route - almost dumbing down their offerings. Well - maybe they are rounding out their options, and making sure their customers don't leave them for McDonald's across the street.

We're not sure this is the best idea or the worst idea. Would you visit Starbucks for breakfast? Would you perhaps skip the coffee, and bring your travel mug full of single serve coffee for a better priced breakfast sandwich? We often only find ourselves going to Starbucks or the like when we travel for some decent coffee.

Sound off and tell us if you'll be attending a Starbucks soon for a taste of value.

Via The Consumerist

Update: CNN is reporting the following:

Starbucks, better known for amusingly complicated premium coffee offerings, took a cue from fast-food chains and announced a plan Monday to sell pairings of coffee and breakfast for $3.95, citing the economic downturn. Will that be a breakfast sandwich or a roll with your coffee? Starbucks says it's offering breakfast pairings. With the $3.95 breakfast offer, customers will be able to get a 12-ounce coffee with a breakfast sandwich or roll or a 12-ounce latte with either oatmeal or a coffee cake.

Full read at CNN

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Posted by Jay Brewer at February 10, 2009 8:16 AM

Recent Comments

I hope that's a stock photo and not the real breakfast sandwich. It looks like garbage. I've got a starbucks 500 feet from my front door, so I'll still grab a nice cappucino or latte every now and then, but I'll pass on the breakfast if it is crap like that.

Tom


Posted by: Thomas Davie at February 13, 2009 7:52 AM

That looks a tad overcook and if that's what they're going to sell, forget it. It also looks like it can cause my heart to stop within the first bite.

Where will the food be cooked? Unless Starbucks is going to equip their stores with a real kitchen, it'll all probably be pre-cooked somewhere and microwaved when ordered. I rather pay a little more (or less) for fresh food.


Posted by: Kenneth at February 11, 2009 1:55 PM

I'd be willing to giv'er a try (and by the looks of things, clog a few arteries in the process) just to see if it taste any good, but as with every other new fast food item that comes out in USA, Atlantic Canada likely won't be getting it. *sigh*


Posted by: SH at February 10, 2009 10:59 PM

Hey, wait a minute. Didn't they just go through a big reinvention where they _dropped_ a breakfast menu because it interfered with the coffee experience?


Posted by: Bill at February 10, 2009 5:48 PM

Value Meals??!! No sure if it is a healthy meal. Looks very greasy to me. In any case, I just came across a very helpful website on the current economic downturn and employment: http://www.recessioninfocenter.com


Posted by: jeff at February 10, 2009 1:36 PM

I would absolutely NOT frequent Charbucks more often to get a "value-priced" breakfast sandwich! On a recent trip, I tried and absolutely adored a crumb cake in the bakery case at a Wawa, though! I like 7-11's coffee best of all, though (that is, when I don't have my single-serve coffee at home!).


Posted by: Brenda at February 10, 2009 12:04 PM
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