Starbucks Starbucks VIA Ready Brew Tumbler - Instant Coffee On the Go
Starbucks is officially entering the instant coffee game with their new Ready Brew tumbler. Each tumbler pack comes with six ready brew packets of Columbian or Italian Roast coffee. The tumbler holds up to six VIA Ready Brew packets, allowing you to drink coffee literally 'on the go.' You simply pour a packet into your tumbler, add hot or cold water to the fill line, stir and drink.
We've yet to try this instant wonder, but reader Rich M. wrote in the following:
I received my Starbucks instant Italian blend coffee yesterday and had a cup this morning. It was nothing short of horrible. Very weak taste and not what I would come to expect from Starbucks at all.
We'll get one to review soon to be our own judge, but instant coffee doesn't sound very Starbucks does it?
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Posted by Jay Brewer at March 20, 2009 8:50 AM
I received my samples of Starbucks VIA Instant Coffee. I disagree with Rich M, who said its "nothing short of horrible." I received 2 samples, one Colombian and one Italian Roast. I tried the Colombian and was very surprised. Very good aroma, excellent flavor, and unlike other instant coffee, the grind is very fine, so it's super simple to mix. Have yet to try the Italian Roast, but I was very happy with the Colombian. Unlike Starbucks coffee, this does not taste like the beans were burnt during roasting.