Review: Starbucks VIA Ready Brew 10-oz. Tumbler
Starbucks has entered the instant single serve coffee market with their Starbucks VIA Ready Brew 10-oz. Tumbler, and accompanying single serve coffee packets. In order to review this travel mug and instant coffee, we decided to test it out in the wild for a few mornings on our ride into the Single Serve Coffee headquarters. The Ready Brew packets fit inside the mug, and you'll need access to hot water when using this travel mug.
We didn't have any issues when prepping, as we have a hot water dispenser in our kitchen, but we expect some people to need to use this at work where your water cooler has instant hot or the like. Mixing the Ready Brew Italian Roast is pretty simple, but make sure you put the packet of coffee in prior to putting in the hot water. One of the things we do like about the tumbler design is the ability to store packets in the bottom, but as we will later disclose - this makes the bottom of the tumbler too large for most drink holders in your car.
Packets fit inside the bottom of the tumbler.
You can fit six packets of the Italian Roast inside the tumbler.
A mixed up cup of Italian Roast instant Starbucks coffee.
The tumbler comes with 6 Servings of Italian Roast, and we were expecting to not like this blend because of the instant coffee label. Well - the coffee isn't that bad, and we have to say - it's better than most people's drip coffee we get served. That being said - you can taste the difference right away, but the difference isn't a bad one.
Our big complaint after a few days use - the size of the tumbler. The bottom doesn't fit into out Scion XBs drink holders or our Toyota Prius cup holders. Bummer. We like the general design an functionality - but the mug is big. Also - the flip up drink lid isn't the best either - bumping our noise from time to time if we didn't put it back all the way.
Our recommendation is to get some packets, and then use your own travel mug. We did sample the columbian coffee as well, and found it to be decent, but in the end we liked the Italian Roast best.
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Posted by Jay Brewer at April 21, 2009 8:30 AM