April 30, 2009

Green Mountain Coffee and Keurig Brewers to Appear in Walmart Stores Nationwide

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Big news on the single serve coffee maker K-Cup front. Walmart and the Keurig business unit of Green Mountain Coffee Roasters, Inc. (GMCR) have announced a new distribution of Keurig’s gourmet single-cup coffee brewers and patented K-Cup portion packs in over 3,000 Walmart stores, just in time for the gift-giving Mother’s Day holiday.

Walmart will carry Keurig’s Elite B40 Single-Cup Brewer and a variety of K-Cups® from Green Mountain Coffee, Gloria Jean’s, Timothy’s, Tully’s Coffee and Newman’s Own® Organics. This means lots of options for Walmart shoppers, and if your run out of K-Cups and can't wait for an order online, you can run down and pick up a few K-Cups to tide you over.

Walmart and Green Mountain Coffee Roasters, Inc. Announce Distribution Partnership

Keurig® Brewers and K-Cup® Portion Packs Available in over 3,000 Walmart Stores for Mother’s Day Holiday

WATERBURY, Vt. & BENTONVILLE, Ark.--(BUSINESS WIRE)--Walmart and the Keurig business unit of Green Mountain Coffee Roasters, Inc. (GMCR) announce new distribution of Keurig’s gourmet single-cup coffee brewers and patented K-Cup portion packs in over 3,000 Walmart stores, in time for the gift-giving Mother’s Day holiday.

“Our new partnership with Walmart continues to reinforce the growth of the Keurig brewing revolution going on across the United States,” said John Whoriskey, Vice President and General Manager of Keurig’s At Home business. “Walmart understands the growing consumer demand for single-cup technology and chose to add Keurig as the only single-cup offering currently in their coffeemaker lineup. More importantly, Walmart customers now have the opportunity to enjoy the benefits of Keurig’s single-cup brewing technology, quality and value.”

“By partnering with Keurig, Walmart customers can now bring home the best in single-cup brewing,” said Linda Hefner, Executive Vice President of Home at Walmart. “Our customer looks to Walmart for great brands and a compelling assortment at a superior value. Walmart is proud to partner with Keurig.”

Walmart will carry Keurig’s Elite B40 Single-Cup Brewer and a variety of K-Cups® from Green Mountain Coffee, Gloria Jean’s, Timothy’s, Tully’s Coffee and Newman’s Own® Organics. Keurig brewers allow consumers to brew a cup of gourmet coffee, tea or hot cocoa in under one minute, using Keurig’s patented K-Cup portion packs.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

About Wal-Mart Stores, Inc. (NYSE: WMT)

Every week, millions of customers visit Walmart Stores, supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $378 million to local communities in the United States. More information about Walmart can be found by visiting www.walmartstores.com. Online merchandise sales are available at www.walmart.com.

Forward-Looking Statements (NASDAQ: GMCR)

Certain statements contained herein are not based on historical fact and are “forward-looking statements” within the meaning of the applicable securities laws and regulations. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the impact on sales and profitability of consumer sentiment in this difficult economic environment, the Company’s success in efficiently expanding operations and capacity to meet growth, competition and other business conditions in the coffee industry and food industry in general, fluctuations in availability and cost of high-quality green coffee and any other increases in costs including fuel, Keurig’s ability to continue to grow and build profits with its roaster partners in the at home market, the Company’s success in efficiently and effectively integrating Tully’s wholesale operations and capacity into its Specialty Coffee business unit, weather and special or unusual events, as well as other risks described more fully in the Company’s filings with the SEC. Forward-looking statements reflect management’s analysis as of the date of this press release. The Company does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.
Contacts

Green Mountain Coffee Roasters, Inc.
Sandy Yusen, 802-882-2263
Dir. of PR
sandy.yusen@gmcr.com

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Posted by Jay Brewer at April 30, 2009 8:43 AM

Recent Comments

Would be nice if Wal-Mart Canada would get on-board with Timothy's and do the same thing this side of the border, but that likely won't happen anytime soon. It also raises the question of why Kraft isn't pushing to get more T-Discs flavors on the retail scene... sure, they've got 60+ varieties (or whatever) available online, but only a few dozen available on store shelves.


Posted by: SH at April 30, 2009 11:00 AM

They'll probably be carrying the 10 or 18 cup boxes. I wonder what they'll be charging?


Posted by: JimS at April 30, 2009 10:27 AM
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