May 28, 2009

McDonald's Says McCafe Launch Off to Good Start - We Think Save Your Money


McDonald's said on Wednesday the McCafe coffee roll-out is off to a good start and that data on its market share impact should be available in about six months. McDonald's has said it expects the addition of beverages ranging from coffee and cappuccino to water and sports drinks to eventually add $1 billion to annual sales.

Whatever the success it has - we say - save your money. We visited a McCafe enabled McDonald's yesterday, and both the latte and cappuccino are not worth the money. It's a shame really, we liked it when they upgraded their base coffee offerings to Green Mountain, and then onto the current generic "better coffee", but even that isn't worth it. At over $1.19 to upwards of $3+ bucks for some drinks, you could purchase 3-6 single serve coffee K-Cups, T-Discs, or coffee pods.

We're also not sure about mixing our burger eating (which we do at Five Guys Burgers), with our coffee drinking. McDonald's though is an often presence on long car rides and trips, so being able to get some decent coffee on the road makes sense - provided there isn't a Starbucks or Lavazza boutique to get our beverage of choice from.

Whatever you decide - we're deciding to save our money and get more single serve coffee choices for our one cup coffee maker. What do you think? Will you be visiting a McCafe soon?

At McDonald's says McCafe launch off to good start and Photo from EPA

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Posted by Jay Brewer at May 28, 2009 8:26 AM
Recent Comments

I hope I can attribute it to "McBarista" error, but the Iced Mocha tasted like someone mixed expired instant Nescafe crystals with old well water... totally horrid. No chocolate taste whatsoever. So comes to an end my McCafé adventures. I think it'll take them at least a good month before they can sort out any consistency issues, but for now I think I'll avoid this latest "McGimmick". Kudos for at least introducing this to Canada within less than a week of the USA release.

Posted by: SH at June 4, 2009 11:51 AM

Tried a hot caramel cappuccino this morning. Think it came up to $2.42 CAD for a small, a bit costly. I think it might be because they're still getting used to the new machines/techniques but they dumped a bit too much flavoring for my taste. Other than that, it seemed decent (for a McDonalds menu offering) compared to the usual things they serve. I'll give the iced mocha a try later, but I doubt I'd be willing to pay almost $3-5 for this when I can get larger, higher quality drinks for the same price at Timothys. For casual coffee drinkers who aren't fussy with their preferences, this will likely do.

Posted by: SH at June 4, 2009 8:04 AM

UPDATE: Well, since my past post, signs for McCafé style drinks have started popping up at some local McDonalds around my area. I'll give a few drinks a try and post comments once I've done so. Did not think Canada would ever see this.

Posted by: SH at June 3, 2009 5:04 PM

I have been a fan of McCafe coffee for almost 2 years , we are fortunate in Hong Kong that they used the McCafe concept there long before it was available in North America , and I took all of my visitng USA friends and business accociates there to try it , more then 50% thought it was great and were wondering why it was not available in North America , and yes there were some who mentioned they would never spend US$2 or above on an beverage from McDonalds , but guess what , the world is changing and I believe that whomever pioneered this concept in McDonalds deserves an medal for thinking out of the box.One always have to remember , it your personal choice where you want to spend your buck.The coffee at McCafe is good , but like everything else , it is in the end an personal consumer choice which taste the best according to one's own palate , I have many coffee's and coffee machine ( since I happen to be in the business of selling espresso machines)some are suited to my taste and some are not , you cannot say 1 cooffee bean is better then the other , it all depends on your very personal taste buds.

Posted by: Bert at June 1, 2009 4:16 AM

I actually like McCafe's iced mochas, probably because they're made with whole milk. :( I can't handle strong espresso/coffee (Starbucks, Senseo), so I suppose that's why I like McCafe's. I don't normally drink lattes, but I had a vanilla latte and liked it. And they're better priced than Starbucks (in my neck of the woods). I find it very convenient to get my coffee and the kids' lunches in 1 drive thru, because I always need coffee.
I definitely agree chasing down fries and burgers with coffee is DISGUSTING! My MIL and a few friends actually drink coffee with their meals. I will never do that and always wondered how older people do.

Posted by: kimberlee at May 29, 2009 11:33 AM

Seeing as how we don't have any McCafe sites in Canada (that I'm aware of), I'd have to say no. Although at $3/cup, I'd much rather do as in previous visits to the US and spend that kind of money at Lavazza Boutiques. Timothy's also comes out with seasonal lattes/cappuccinos this side of the border which can reach as much as $5/cup.

Posted by: SH at May 29, 2009 10:15 AM
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