Nespresso Conjures Up 20 Percent Sales growth in 2009
Q1 for 2009 is looking really good for Nespresso so far. How good? Well how does 20 percent sales growth in 2009 given the recession sound to you? It sounds really good to us, and proof that a premium portioned coffee product is looking recession proof.
"We are very confident about double digits for 2009," Richard Girardot told a news conference as he opened a major new plant in the Swiss town of Avenches. Nespresso saw sales growth slow to somewhere in the 20s in the first quarter of 2009. Asked how sales had developed since then, Girardot said the trend had stayed about the same and he expected a similar rate for the full year.
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Posted by Jay Brewer at July 1, 2009 7:42 AM
I can most definitely believe this. Where I work, everyone pitched in and bought a Tassimo. The ression was a reason rather than a deterant. They were tired of buying $2.00 cups of coffee every day at Starbucks. Using the Tassimo allowed them to have premium (read, not free office) coffee without the high price.