Nespresso Ecolaboration Project Aims to Recycle Coffee Capsules and Reduce Carbon Footprint
Nespresso is going greener by recyling more coffee capsules, and reducing it's carbon footprint. And how are they going to do it? Nespresso is taking its green game to the next level with an announcement of a company-wide Ecolaboration project. Ecolaboration brings together all of Nespresso's disparate environmental projects under one roof, and covers the entire lifecycle of the coffee-capsule product - from coffee to capsule.
During the next four years, Nespresso aims to increase the amount of coffee it purchases from its AAA Sustainable Quality program to 80 percent, from the current target of 50 percent by 2010. Nespresso has also set a goal of recycling 75 percent of its coffee capsules by 2013, tripling the number currently recycled.
They are also reducing the amount of carbon it takes to make a coffee capsule by 20 percent per cup of coffee. Each cup currently generates 98 grams of CO2e emissions. Also - they will be redesigning the machines to use less energy - thus reducing C02 emissions from the power the machine uses that is not green energy.
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Posted by Jay Brewer at July 9, 2009 8:49 AM