September 21, 2009

Green Mountain Coffee Launches Web Site with All Brands Under One Roof

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We're very excited to say Green Mountain Coffee has re-launched their web site and folded all four of it's brands under one virtual roof. The new collection of web sites - www.GreenMountainCoffee.com, www.Tullys.com, www.CaribouKcups.com, and www.NewmansOwnOrganicsCoffee.com, -- features four different stores" but only one checkout. Single serve coffee drinkers can browse among Green Mountain Coffee®, Tully's®, Caribou® K-Cups®, and Newman's Own® Organics coffees by using the tabs at the top of their screen. They can add items to their cart from any brand, but only need to check out once.

A single unified checkout with branding for each is genius. We love the navigation, and the K-Cups for each of the brands can all be displayed at once. Great stuff and congrats on the launch.

At Green Mountain Coffee

Green Mountain Coffee Roasters, Inc. Puts Its Family of Coffee Brands under One Virtual Roof

WATERBURY, Vt.--(BUSINESS WIRE)--Just as a growing family moves into a bigger house, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has built a larger web presence to accommodate its expanding collection of coffee brands.

The new collection of web sites - www.GreenMountainCoffee.com, www.Tullys.com, www.CaribouKcups.com, and www.NewmansOwnOrganicsCoffee.com, -- features four different "stores" but only one checkout. Coffee lovers can browse among Green Mountain Coffee®, Tully's®, Caribou® K-Cups®, and Newman's Own® Organics coffees by using the tabs at the top of their screen. They can add items to their cart from any brand, but only need to check out once.

Consumers can also take advantage of Café EXPRESS™, an automatic home delivery program that will ship any of the brands directly to the consumer's door. Café EXPRESS gives its members tremendous variety, exclusive discounts, and a fresh, direct-from-the-roaster taste. Almost 80 varieties of K-Cups and 74 varieties of whole bean or ground coffee are offered through the four web sites, and all are available for Café EXPRESS delivery.

"We wanted to make it as easy as possible for people to find their favorite coffees, teas, and hot cocoas," said Ken Crites, Director of Consumer Direct for GMCR's Specialty Coffee Business Unit. "Our 'one-stop shopping' web site puts all the coffee brands we package and sell within easy reach."

Coffee lovers will also find Keurig® Single-Cup Brewers, accessories, gifts and samplers, customer ratings and coffee tasting notes on the site.

About Green Mountain Coffee Roasters, Inc.

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully's Coffee®, Green Mountain Coffee® and Newman's Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully's Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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Posted by Jay Brewer at September 21, 2009 7:28 AM
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