November 9, 2009

Peet's Buys Diedrich - Finally Gets Into the K-Cup Business

peets_logo.jpg

CNN Money and others are reporting that Peet's had indeed offered to buy Diedrich Coffee. Last Monday Peet's announced its offer to buy Diedrich for about $213 million in cash and stock, and plans to use its established grocery distribution system for selling its own bagged coffee, and to use that same channel to push more Diedrich K-Cups and eventually perhaps even Peet's K-Cups.

Peet's also plans to eventually sell its namesake coffee in K-Cup forms, joining the fast-growing segment. Shipments of K-Cups are up 60% through its first three-quarters to $1.18 billion units, according to Green Mountain Coffee, while shipments of the machines needed to brew the cups are up 144% during that time.

By acquiring Diedrich, Peet's will also get the infrastructure needed to get set up those capabilities.

Very exciting news indeed, but let's hope they keep the Diedrich coffees and brand around. We love a the variety of K-Cups available, and hope they expand and enhance the K-Cup world of single cup coffee not just replace Peet's coffees for Diedrich coffees.

At Peet's Deal For Diedrich Could Froth 'K-Cup' Business

Read More in: General News

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Single Serve Coffee for all the latest news.

Posted by Jay Brewer at November 9, 2009 7:32 AM

Recent Comments

Oh. God I hope PEETS gets into the K Cup business by whatever means they can. When I first got into buying coffee from Roasters PEETS was the first and I must say one of my favorites. I've thought of them ever since I went to KCUPS


Posted by: Paulc at February 17, 2010 12:56 AM

WOW! This is just the news I wanted to hear! I have been begging them to do k-cups for as long as I've had a brewer, and I'm on my third one.


Posted by: Carol at November 16, 2009 12:57 AM
Post a comment









Remember personal info?




Please enter the letter "m" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.

Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Recent Reviews
Recent Comments
Jamey Hinds: There is nothing beneficial for the consumer with this new read more
Thomas Davie: One of the reasons (or selling points) for me to read more
Thomas Davie: What benefit do I get from the Keurig 2.0 that read more
AO: No thanks. read more
Gary: Hope the new 2.0 machine does not have the troubles read more
SSC Forums

FoodPire

KCup_Ambassador_2.0_Badge-02.jpg

This weblog is licensed under a Creative Commons License.

Visit our other properties at Blogpire.com!

All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy