Green Mountain Coffee Roasters - Success, K-Cups and the Environment
We've had a number of readers write in regarding the lengthy article on Green Mountain Coffee and Keurig that was recently run in the Boston Globe. The article highlights the rise to single serve coffee prominence of the companies, along with the environmental issues regarding K-Cups not being 100% recyclable (though you can recycle the lid and the coffee plus filter within each K-Cup which the author seems to miss).
There's some really interesting facts including shipping brewers this past year with numbers of 2.3 million, and 1.6 billion K-Cups have been sold in the past year too - wowser. What we like is the history and we think you'll enjoy this read.
At The Boston Globe
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Posted by Jay Brewer at January 14, 2010 7:33 AM
There is actually a wide variety of coffees you can use with Keurig machine and have great coffee! I’m working with Green Mountain coffee, and we’re having a great sampling promotion going on in Dallas, ending this Friday 02/19. Tell friends and family! More cities coming up, so you can blog and tweet about this promotion, but don’t miss it!
I have a question. At my office, we just got a Keurig single serve k-cup machine for a 3-day trial. They only brought us 1 type of coffee (Gloria Jean's) and we are finding that the coffee is pretty weak, even when we brew the smallest cup size. Is it the coffee brand that is weak, or do these machines not brew strong cups of coffee? We'd be interested in buying one for the office if we can get a nice strong cup of coffee from it. Any suggestions?