March 22, 2010

revv and revv Pulse Energy K-Cup Drinks

Revv_3.jpg

There's a new type of coffee for your single serve coffee maker - revv and revv Pulse energy drinks. Responding to the exploding consumer interest in energy drinks, Green Mountain Coffee Roasters, Inc. has introduced two new K-Cup portion packs for Keurig Single-Cup Brewers that contain more coffee and more kick. revv and revv pulse K-Cups are packed with 100% Arabica coffee to create a stimulating cup of rich body, smooth balance, and high-octane energy.

The revv and revv pulse K-Cups pack more coffee into every K-Cup, so you can super-charge your day without extra sugar or calories. revv and revv Pulse were designed to appeal to the same active consumers who made energy drinks the fastest-growing beverage category in the U.S. According to a 2009 report from Mintel International Group, 50% of adults surveyed say they drink coffee for an energy boost.

We should receive some of these crazy new revv energy coffee K-Cups soon to review, and we'll let you know how they revv us up.

Green Mountain Coffee Introduces Two New Ways to Turbo-Charge Your Day

WATERBURY, Vt.--(BUSINESS WIRE)--Responding to the exploding consumer interest in energy drinks, Green Mountain Coffee® has introduced two new K-Cup® portion packs for Keurig® Single-Cup Brewers that contain more coffee and more kick. revv™ and revv Pulse™ K-Cups® are packed with 100% Arabica coffee to create a stimulating cup of rich body, smooth balance, and high-octane energy.

"revv packs more coffee into every K-Cup, so you can super-charge your day without extra sugar or calories"
"revv packs more coffee into every K-Cup, so you can super-charge your day without extra sugar or calories," said T.J. Whalen, VP of Marketing for the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. "If you need to get into gear and keep it going, we suggest revv Pulse--a rich brew that boosts alertness without compromising on taste. Ginseng and guarana are natural additions to revv's high-performance power."

revv and revv Pulse were designed to appeal to the same active consumers who made energy drinks the fastest-growing beverage category in the U.S. According to a 2009 report from Mintel International Group, 50% of adults surveyed say they drink coffee for an energy boost.

To build on the excitement of these two new K-Cups, revv and revv Pulse samples will be handed out March 18-20 at the Burton US Open Snowboarding Championships at Stratton Mountain Resort in Vermont. Coffee lovers will also have a chance to win a snowboard or a Keurig Single-Cup Brewer by playing "revv Charge," a timed racing challenge at www.revvcoffee.com. revv is also on Facebook (www.facebook.com/revvcoffee) and Twitter (@revvcoffee), for those who want to share their high-performance revv experience.

Green Mountain Coffee is part of the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), and is a leading roaster of specialty coffee in K-Cups. revv and revv Pulse K-Cups are available through Office Coffee Distributors, and at www.revvcoffee.com, www.GreenMountainCoffee.com, and www.Keurig.com.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee®, Newman's Own® Organics coffee, Tully's Coffee®, and Timothy's World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully's Coffee and Timothy's. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.


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Posted by Jay Brewer at March 22, 2010 7:43 AM

Recent Comments

Question Back to top
What is in revv™ K-Cups?
Answer
revv and revv Pulse K-Cups have approximately 40% more caffeine per 8 oz. serving than regular K-Cups and approximately 27% more caffeine per 8 oz. serving than the leading energy drink. (Note: specific caffeine content varies slightly from K-Cup to K-Cup). revv Pulse K-Cups contain ginseng and guarana.

Ginseng is a naturally occurring plant root that has been used for hundreds of years in recipes and teas and is found in many energy drinks today and guarana is a naturally occurring shrub that bears small red fruit, which are harvested for consumption.


Posted by: Anonymous at November 17, 2010 1:47 PM

You could always skip the K Cups and go straight to caffeine tablets. You can find them at drugstores/Target for under $5 50-100/tablets..


Posted by: gorillaglue at March 23, 2010 3:16 PM

Wow... don't think anyone saw this one coming. If Red Bull can make their own cola, makes me wonder if they'll make their own coffee now that energy drinks have hit the K-Cup scene. Could Red Bull K-Cups be far behind? I'd be curious to know though... what is the typical caffeine content in a regular K-Cup and how much caffeine do these K-Cups pack in comparison? The addition of guarana must add some sort of considerable boost. I tried looking up the caffeine content on GMCR's site but couldn't find it.


Posted by: SH at March 22, 2010 10:31 AM
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