Alterra Coffee Coming to Flavia Single Serve Coffee Makers
We just found this interesting news bit about a local Milwaukee coffee roaster Alterra getting picked up as a coffee to be used in Flavia Single Serve Coffee makers. It seems the announcement is to show how Flavia will feature more fair trade coffees and more sustainable coffee producers. How sustainable and green is Altera? Well their operations are 100% wind powered, and they also have fair trade practices.
We'll let you know more as we find out, but in the mean time you can read our review of the Flavia single serve coffee maker here.
Via Triple Pundit
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Posted by Jay Brewer at April 30, 2010 8:34 AM
I tried the Alterra French Vanilla in my office, and it tastes like vomit. I tried it on 2 different machines, and sorry, it's awful. Their Colombian roast and house roast are good, but I don't recommend FV. It tastes like chemicals, as well. I don't recommend it.
Its good Alterra is green and practices fair trade habits however from the releases it sounds like this is merely Mars Corporation buying the use of the Alterra name and that Alterra will maybe be supplying some small amount of coffee.
In other words its still Flavia coffee so whatever the small Alterra did doesn't really apply here. Though Alterra's small collection of coffee shops and its small roaster in WI sounds interesting.
Hey Brewer - If all you have to say about a particular coffee is the company's political or personal beliefs, why don't you just skip the article? I don't consider how green, sustainable, or fair-trade-y Sony is before I buy a big ass TV, why do I have to when I buy coffee?