May 4, 2010

Starbucks VIA Heads to US Grocery Stores Nationwide

via-packaging.jpg

Starbucks VIA instant coffee is heading to a grocery store near you in over 37,000 retail locations including Target, Costco (Nasdaq: COST), Wal-Mart (NYSE: WMT), Safeway, and even CVS stores this June. It's really no surprise that VIA heads to the place it should have started at. We've never been a huge fan of VIA in a Starbucks, because if we're in a Starbucks we're not thinking about instant coffee.

VIA is however a great alternative to some of the other instant coffees we've tried (read our review of the VIA instant coffee mug here). We think the larger exposure to grocery patrons everywhere should give VIA a big shot in the sales arm, as our observations is VIA doesn't sell that well in a Starbucks retail locations.

Via Fool.com

Read More in: Portable Single Serve Coffee | Starbucks Single Serve Coffee

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Posted by Jay Brewer at May 4, 2010 7:55 AM

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