Starbucks Sponsors Betacup Contest To Create Green Coffee Cups
If you hadn't heard, Starbucks is sponsoring a contest to come up with a greener coffee cup than the recyclable ones it currently uses. You see - paper cups are just part of the problem. The amount of waste resulting from consumer packaging every year is mind-boggling. If you’re reading this and you live in the North America, then you’re contributing to the 250 million tons of garbage thrown away every year. Reducing the number of paper coffee cups consumed is Starbuck's initial attempt and reducing this overall figure.
Entries are being accepted through June 15th; so if your idea is picked as the best, you'll get $10,000 and save the planet. Also any entry submitted doesn't belong to Starbucks. The owner gets all copyright, so if you're worried your idea will just be used to make Starbucks even bigger in the years to come and you lose - nope. It's still your idea.
Via The Consumerist at The BetaCup
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Posted by Jay Brewer at May 31, 2010 9:14 AM