Rumor: Nespresso to Buy Green Mountain Coffee
There's speculation that Swiss food giant Nestle might make a bid for Green Mountain Coffee. Green Mountain Coffee Roasters' has a 75%-80% market share in the U.S. Nestle, which makes Nespresso brand coffee and a competing coffee machine, has said it wants to expand in N. America, but industry analysts said any deal would likely draw U.S. antitrust scrutiny.
We also think it would seem to be more rumor than truth, given Nespresso's recent announcement that it believes it's growth in North America will be store driven. Nespresso hopes to model the Apple Store phenomenon, and open more Nespresso boutiques from what we've read and heard.
Who know what will happen, but we know the Keurig brewer and Nespresso machines make for great coffee together or apart.
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Posted by Jay Brewer at September 29, 2010 7:43 AM