October 12, 2010

Tassimo Brewbot Espresso Machine, Coffee, Latte & Cappuccino Maker


Tassimo has debuted a new marketing angle for their previously labeled "hot beverage system" in the form of a brewbot. They are pushing the different automated and advanced features of the Tassimo system by making it well - more robotic, and from the future. What is a brewbot?

The Brewbot (BROO·bot) is an advanced
brewing machine programmed to make over
seven different varieties of beverages.
Brewbots can create coffees, lattes,
cappuccinos, espressos, hot chocolates and
coffee cremas all at the touch of a button.
a.k.a. Roboticus Brewtus.

The Tassimo machines however have not changed but just given a new marketing name. These are the same models repackaged with brewbot marketing. We're actually not sure how much they'll change the line later this year or early next to match the brewbot marketing, but we expect some new models to help accentuate the brewbot idea. So you're T20, T65, and T45 models remain the same you'll just need to speak in robot to get them to make a cup of coffee.

There's even a new video that features the brewbot brewing up a ton of interesting single serve coffee options, and touts the Starbuck's, Suchard, and other brands for the Tassimo Brewbot.

Check out our reviews of the current lineup of Tassimo brewbots:

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Posted by Jay Brewer at October 12, 2010 7:43 AM
Recent Comments

You people are MORONS!! Bad ethics...false advertising??? Seriously get a life!

Posted by: RS at January 6, 2011 1:06 AM

OMG, these are among my all-time favorite comments. The more I read the more I laughed. I laughed *with* the people who thought it was a robot and then did the forehead smack, and I laughed *at* the people who were incensed that it was either false advertising, or that people mistakenly believed it was a robot. Lighten up folks.

Personally, I didn't think it was a robot, but then again I'm not sure if I want one.

Scene: I'm sneaking down to steal something I shouldn't eat out of the fridge at 2am, BrewBot does this loud-ass transformation and says "What can I get for you?", and I'm whispering "STFU Brewbot! You're blowing my cover!", and Brewbot puts on a mean face and yells "Hey, someone is raiding the fridge! Alert! Alert!"

Posted by: iamthecontrarian at December 31, 2010 1:54 PM

Thank you Jennifer for actually providing something useful here. It looks very interesting and was wondering how these compared to the Keurigs. I definitely want one, even if I can't buy 5,000 of them for my own personal coffee robot army. :)
And if you really want it to be a robot, all you guys need to do is find an Allspark and you can have as many robot coffee machines as you want.

Posted by: tm at December 30, 2010 10:21 AM

Nothing new here product-wise...annoying, misleading ad. As for these people that always comment on boards about how stupid everyone else is and how brilliant they are. If you ever encounter one in person, stay silent, let them ramble and you'll see that they confuse intelligence with a superiority complex. Cheers!

Posted by: John Reisling at December 27, 2010 4:13 PM

I don't see what all the uproar about the commercial is but anyway...to the poster above, I got one for Christmas and I think it's great. It makes really good cappucino and espressos. I've also made the hot chocolate and the chai tea latte's and they have all been good. It's much quicker to make using the brewbot, doesn't make a huge mess, and I don't have to waste half a pot or whatever if I don't drink it all. It was $99 at Walmart and for the money it's wonderful. It's cheaper than some of the other machines that only make one type of drink. Just my opinion.

Posted by: Jennifer at December 27, 2010 11:04 AM

Reading through all the opinions here really gave me a good laugh, but then I came to the realization of how truly sad it really is. It seems that most people have little common sense, and have forgotten how to think for themselves.

Does anyone have an opinion on how it works, and the quality of the coffee?

Posted by: ShockedAtThePublic at December 26, 2010 3:48 PM

The add for this product is THE most obnoxious I have ever seen. It runs about 1000 times a day. If you took advertising out of the price it would sell for about $1.49. I would NEVER consider buying their brand

Posted by: Dave Olberding at December 22, 2010 8:55 AM

I must admit, I actually thought this could be real. As said before in this thread, there are toys that can "transform" and move like this was shown. I could see it being priced around $500 or more and it would sell decent. But as soon as I remembered that we humans don't follow directions very well, I knew it was fake because Bosch would surly have a nice big class action when people let it drop coffee on them. As it is now, if no disclaimer, then they just have one any way when people open the box and expect it to start dancing while trying to give you a 185 degree cup of liquid and it just sits there. Those lawyers would like to buy there kids presents too.

Posted by: captcrispy at December 20, 2010 6:37 PM

I hate to say this but M & M's really don't talk either.

Posted by: DJ at December 20, 2010 9:58 AM

hey Tom Kuehl, they have toy robots that do everything this bot does [except for the coffee] for less than $100; it is completely reasonable to have expected the product in the commercial to be exactly what it appeared to be, at a price point around $300. the entire memory required would fit on something the size of an SD card; the compact processing power of an entire iPad cost $700, so i suppose if you're still living in 1985, i'd understand your $15,000 estimate. otherwise, stick with your sucker-priced espresso machine and leave the robot comments to the robot guys.
and "he should have said moron"? really? you are such a maroon.

Posted by: Trip Affleck at December 19, 2010 11:42 AM

Ok. I am humble enough to admit that I fell for the commercial portraying what is considered by many to be a true robot, brewing a cup of coffee.
But I guess I forgot that the new definition of robot is just the next level of technological advancement (et. al the Android phone and such) and not an actual Star Wars type of humanoid/computer hybrid. My mistake. So there it is...two definitions of "robot" now exists. Stupid me. I didn't know :)

Posted by: Marc at December 16, 2010 8:36 PM

Why call it a brewbot if its just another coffee maker? And why challenge the intelligence of the general public with the promise of inevitable backlash for false advertisement? And right here at the busiest buying season? The one that promises them the most sales. Wow!! What a lot of seethingly mad people there will be. LMAO! I think the people at Bosch in charge of Marketing & Sales are the real dumbasses, and not the consumer who may have fallen victim to this paradoxical scheme.

Posted by: Marc at December 16, 2010 7:50 PM

I don't know, regardless of all the 'geniuses' calling people 'stupid' and 'idiots', I don't think it is an effective commercial because it's a bit of a letdown when you figure out the product is not groundbreaking. It's like when men see a Victoria's Secret commercial only to find their wife won't look like that :)

Posted by: Karen Ponti at December 9, 2010 7:24 PM

I think the American people have quit using the brain that the good Lord gave them if they thought the Brewbot was an actual robot. Yeah, It would have been great if it had been but to say they are misrepresenting the product then there are many ads on in the media that are misleading. Use your head for something other than a hat rack.

Posted by: ds at December 8, 2010 4:42 PM

Seriously? There are people that actually thought the thing danced around? How have you survived this long? Oh, wait, you're the type of people that need the warning "do not use while sleeping" on blow driers. Obviously, those that are trying to explain that it is "deceptive" advertising, are either lawyers, or further evidence of the dumbing down of America. Do you think that Mercedes-Benzes are made in Santa's workshop? Do you think the "robots" that manufacturer automobiles actually tie bows onto the hoods of some cars? Even calling this machine a robot is not a misstatement. Just to the stupid people that think they actually know what a "robot" is. Look up the true definition of robot, and you will find that NOTHING describes it as being able to dance or have arms. Beyond that, please don't go out in public alone. The little orange paper guy from the cell phone commercials might bump into you.

Posted by: Frank H at December 7, 2010 7:33 PM

lol...i love these posters who are so angry and calling people stupid. The ad was misleading. lighten up Francis and hit the 'decaf' button on the brew-NOT :)

Posted by: Shannon at December 5, 2010 8:50 PM

False advertising. They named it to intentionally fool people. Prediction: They will be forced to put a disclaimer at the end of the ad.

Posted by: Jim at December 4, 2010 12:51 AM

You want to know something that would be impressive???? Being able to make homemade cafe mochas with only one machine, where I can control the amount of everything that goes into it, and at a fraction of the cost of coffee shop mochas!! Now, that would be impressive.... but apparently I am naive to think that is what this was. When, in fact, its another stupid small, one-cup coffee maker where you need to buy overpriced, prepackaged, premade PODS! I guess I'm not the most naive person out there, cuz I at least knew that this was NOT a coffee maker/transformer/robot. However, one seems about as unlikely as the other....

Posted by: Kris at December 4, 2010 12:50 AM

people who need to call human beings stupid and idiots have their heads up their asses

Posted by: Daisy at December 3, 2010 1:07 PM

Oh I totally agee with a previous comment. I looked up this product to see if it is resonably priced and makes good coffee, but all I found is how stupid people truely are.

Posted by: annonymous at December 2, 2010 2:35 PM

You guys are all complete idiots!! I'm 28 and was still not idiotic enough to think it actually had robotic arms! Haha PEOPLE are soo disappointing. It's advertising and marketing duh and they did a good job. I doubt they were trying to fool everyone and probably as shocked as I am that people actually thought it was a robot. Hate to tell you all this, but the Downey Teddy bear is not a real bear either, :/ and nope also not a robot. It's a coffe machine if you don't want good coffe don't buy it, if you're looking for a personal robot to giggle at in the morning and make you feel warm and cozy waste your money on something else!! IDIOTS!!

Posted by: Anonymous at December 2, 2010 2:29 PM

The general public's stupidity never ceases to amaze me. I can't believe I read all these comments and still have no idea if this machine makes a decent coffee drink.

Posted by: kkrmdk at December 2, 2010 11:37 AM

I googled this just to see how many people actually believed it. Even the most advanced androids (robots possessing human-like qualities) to date are not that compact and multifunctional. Is it possible? I'm sure someday, yes. But the commercial is obviously 100% CGI. The brewbot is impressive because it can brew practically anything with simplicity. I hope the rest of you are laughing at the multitude of overstatements made by posters above me.

Posted by: Moxxley at December 2, 2010 10:37 AM

What a crock. The people that believe the brewbot is a "real" robot are probably stupid enough to think we actually went to the moon. You should try using your BRAIN.

Posted by: Emerald at December 1, 2010 12:13 AM

Yah, It would be great if it actually moved its arms. Aren't there other coffee makers that already do different styles of coffee? It doesn't seem the first of it's kind.

Posted by: Sarah Jenkins at November 28, 2010 2:35 PM

I just heard that Santa isn't real, i guess i'll stop celebrating xmas.

Posted by: Mitch at November 26, 2010 2:05 AM

I realize advertisements are often misleading, but this concept of a robot that can serve you coffee, in age of modern technology, it seems possible. It seems VERY possible. In fact, why shouldn't it be? Sure, robots are advanced pieces of machinery, but so is the ability for me to hop into Omegle, and chat it up with some random person from Russia (I'm in the U.S., for the record). So are those smartphones that all completely destroy the computing abilities of my Xbox that held the world record for most powerful gaming console up until about five years ago. Yes, I compared it to a gaming console, because there was a time where a gaming console was an exotic piece of hardware more capable of raw computing than your general PC. The point I'm trying to make here is the idea of a robot that served you coffee is not that far-fetched these days. Just the other day scientists in Geneva with their massive particle accelerator created antimatter; sci-fi age concepts realized! I was sorely disappointed finding out this wasn't real, and like others have hinted/mentioned, I don't think I will ever buy anything from this company simply because their ethics in advertising alone are askew.

Posted by: GrueKun at November 25, 2010 10:21 PM

Wow! I saw this ad and can tell that the product would not be able to do this...but, what's strange is for the ad agency to totally misrepresent the product. It's like "oh that last 15 seconds we showed you...well it can't do any of that" :) What's next? ads for blenders that shoot death rays or toasters that have an anti-gravity switch? sheesh

Posted by: Andy Loescher at November 25, 2010 9:23 PM

I saw the Brewbot commercial several times today and was interested in its features (the different drink it could be used to make). I never thought it was a robot with arms. A good home Espresso Maker should cost a couple hundred dollars. I used to own a bakery and I had a commercial Espresso Maker that I bought at a trade show (demo) for $3000. I guess I knew that to buy a robotic espresso maker would cost around $15,000 so I guess I realized early on in the commercial the robotic character was just a dramatization and knew that they couldn't be marketing a robotic household appliance. It was a clever commercial and any of you that believed it was a real robotic coffee maker for $200 shame on you and I recommend you consult a twelve year old before buying any more technologically advanced product than a electric can opener.

As Bug's Bunny use to say "What a Maroon!" He should have said moron. What a bunch of cry babies.

Posted by: Tom Kuehl at November 25, 2010 8:29 PM

Ray and Coffeman, yes...this capability is possible (at a price)...the ad is misleading. When there's a commercial for a car that parks itself....it really parks itself..why call something a bot if it's not a bot...and coffeman, americans aren't that gullible, like if there was an electric razor that promised to give people some 'class', most americans might not believe it, but you might actually buy it.

Posted by: Ted Nugent at November 25, 2010 6:27 PM

Tassimo Brewbot is deceptive false advertised huck of crappy overpriced place junk. Hey Tassimo Brewbot makers, promoters and advertisers... FFFFFFFFFFUUUUUUUUUUUUUUUUUUUUUUUUUUUUU !!!!!!
I'll never buy any product of you make now and forever. Not even a tiny disclaimer in your ads you shameful scumbags. Hope to report you to BBB for lies. SCAM!

Posted by: Daoloth at November 24, 2010 10:41 AM

I just wanted to know if this thing made a decent espresso or latter and now I've wasted 5 minutes of my day realizing just how stupid people can be (as if I didn't know This already). Who in the hell would want their coffee maker around anyway. Its burning hot coffee. Do you think that tissimo would last a month after the first child was scalded from their toy robot/hot coffee maker? Probably ly less. Geezus. I also think people don't need a goddamn disclaimer for everything they see or read. So, if someone has a decent review about the quality of the intended final product, I sure would appreciate it.

Posted by: phuking geezus at November 21, 2010 7:24 PM

RAY you are so right. it just goes to show americans now just have to be told exactly what it is by a disclaimer or a warning label. i really like the one that tells you not to eat the styrofoam peanuts in packing they are not food seriously. personally if i had a robot dancing on my kitchen counter in the morning id probably kill it. but i clearly understand the brewbot makes lots of drinks like a robot preforms tasks i think im going to buy one . for the rest of you idiots im going to make a robot that serves styrofoam peanuts and dances but in my comercial it will stand still with a disclaimer that is actually a robot for you idiots stay tuned.

Posted by: coffeeman at November 20, 2010 3:55 PM

If you people seriously thought it was trully robotic you are morons. The articulation is obviously CGI. All you have to do is see the final shot and tell its has no arms. A little deduction goes and logic goes a long way.

Posted by: sanders630 at November 20, 2010 1:52 AM

I just saw this commercial on tv and was so excited to see it. What better way to start your morning than having your little pet robot dance and hand you coffee? However, like everyone else, I was quickly let down. I also thought it was maybe a spin on the Honda asimo robot. Plus Bosch is notorious for their products. If we have robots like the Honda that can fetch our paper and open doors, it's definately possible one could be made that has maniplulative limbs and serves coffee. Very misleading ad, because this product is very possible to make. Would be pricy but people would buy it.

Posted by: Justin at November 19, 2010 7:13 PM

Wow!! i really wanted a coffee maker that had arms and danced around for me... It really upsets me that we still dont have a robotic coffee maker on market today and whoever invents it will make a large sum of cash. sounds like a good investment right?

Posted by: Justin at November 19, 2010 6:16 PM

Oh come on folks... most of the post read as sarcasim and just plain making fun, did we not learn anything from early childhood watching those pre-christmas time ads? You remember, the ones where all the toys and gadgets were so cool we begged, pleaded, promised and pouted to get... that is until that faitful morn when alas Barbie did not walk, Trigger did not gallop, Matchbox and Hot Wheel did little more than roll, countless other toys that had a life of their own ONLY on the TV screen. Admittedly I liked the ad for the cool concept and nostalgic reminder.

Posted by: Russ at November 19, 2010 6:07 PM


there's no need to be rude. I'm in advertising and I too thought that with the advances in technology these days, this was an advertisement for a coffee machine/robotic toy hybrid. I don't believe in talking lizards and time/space manipulation powers of candy. But a robotic coffee maker isn't far fetched. In fact, I thought it was a play on Honda's "Asimo" robot. No need for anyone to get pissed. Just have a buyer beware attiude.

Posted by: Angel at November 19, 2010 3:39 PM

Really people? Here are a few more things to piss you off.

There is no reptile at the other end of the phone when you buy car insurance.

Twix candy bars do not make time stand still.

M&M's don't walk and talk.

Lets just take the warning labels off of every thing and let natural selection do it thing!

Posted by: Ray at November 19, 2010 2:25 PM

thats totally false advertising, i really wanted one if it did what the commercial showed it doing regardless of the cost. now i will NEVER buy anything tassimo makes they clearly have no ethics. they must be run by used car salesmen

Posted by: stefan at November 19, 2010 12:40 PM

Um...maybe we thought it was a robot that made coffee because they called it a "brewbot" and the commercial shows A ROBOT MAKING COFFEE.

I don't know why people have to be so mean when others are disappointed about something, but it's so tiresome.

Posted by: Vanessa at November 19, 2010 4:18 AM

Yup, I freaking new it! I was skeptical from the beginning so I even looked back at the bottom of the screen to see if there was some kind of disclaimer saying that it doesn't actually transform. Guess what I read, nothing, that's what. NO such disclaimer in the commercial. Totally bull$h!t!

Posted by: Ender at November 18, 2010 8:08 PM

It's not actually a robot? No face, no arms? OMG that is totally unfair for them to put that in the commercial if it doesn't do that. i actually told my husband if someone made one of those, i would buy it and use it even if all the coffee stuff was proprietary; i thought that was just awesome. That's pretty disappointing.

Posted by: Erica at November 18, 2010 9:25 AM

I agree completely with John Cook. I have been in marketing and advertising for over 25 years, and I think the television campaign borders on false advertising. The Brewbot appeared to be this sort of cool synthesis of toy and coffeemaker, which I thought was fascinating. When I discovered it was essentially a gimmicky re-launch of an old product, I was completely unimpressed. Would never buy this product, due to the apparent lack of ethics.

Posted by: TJP7 at November 17, 2010 8:08 PM

I think the advertisements on TV are misleading. This type of product has been out for years. I was stupid enough to think that this 'brewbot' actually had articulating arms that would load the cup and cartridge. Kinda like a Ronco commercial...but wait, if you order right now...

Posted by: john cook at November 17, 2010 6:05 PM

cool! we have one of these at my work. it makes an awesome iced latte. mmmmmm.....

Posted by: SC at November 8, 2010 6:31 PM

Um... WTF?

Maybe the brewbots can use skynet to figure out a way to license all T-Discs flavors world-wide instead of limiting their availability to their home countries. They'll never achieve global domination otherwise.

Speaking of T-Discs, interesting how the mock-ups in that vid had the barcodes on the rear of the discs vs. the sides.

Posted by: SH at October 12, 2010 8:14 AM
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