Holiday Sales and Ad Push in the Single Serve Coffee World
Single Serve Espresso has some insightful thoughts about a recent WSJ article on the single serve coffee world. It's no surprise that companies are making a push for the holidays, but the WSJ reports that the single serve coffee and espresso marketers are starting to push hard this year after what appears to be a milestone 2010 for them.
The WSJ is reporting that single serve coffee sales are up 101% over year ago, which is partly why the makers are looking to make the 2010 holiday season a big one. Also sales of single serve coffee machines are mostly in the 4th quarter with over 60% of sales at that time, and the installed base at 7% according to research.
Get the full read at SingleServeEspresso.com
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Posted by Jay Brewer at October 15, 2010 7:48 AM