Boston Market to Use K-Cup Brewers at Locations Nationwide
Keurig, Incorporated, Green Mountain Coffee Roasters, Inc. and the fast casual chain Boston Market have announced the new distribution of Keurig's gourmet single-cup coffee brewing systems in more than 400 Boston Market locations nationwide. The restaurant-wide roll-out, featuring the Keurig B140 Brewer and premium Green Mountain Coffee selections, begins this October and will be completed in early 2011.
The decision was made after a successful test pilot in 10 restaurant locations in Florida over three months. The Keurig test proved so successful that some Boston Market locations increased coffee sales by 200 percent. Boston Market's coffee program is part of the company's new branding and service format and will be communicated via menu boards and point-of-sale creative in the upcoming months.
At Keurig, Green Mountain Coffee and Boston Market Announce Move to Bring Gourmet, Single-Serve Coffee Brewing to Restaurant Locations Nationwide
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Posted by Jay Brewer at October 19, 2010 7:43 AM