Nestle's Dolce Gusto Coffee Debuts at Wal-Mart Stores Nationwide
Nestle will begin selling Nescafe Dolce Gusto coffee makers in 2,000 Wal-Mart Stores Inc. outlets across the U.S. this month, taking on Green Mountain Coffee Roaster Inc. in its main market. Wal-Mart stores are selling the machines at prices starting at $89.88.
At stake is a larger share of the fastest-growing segment of the U.S. coffee market, where Green Mountain has about an 85 percent share for single-serve brewers with its Keurig machine. A really interesting fact is according to Janney Montgomery Scott LLC. U.S. grocery spending on coffee will increase 40 percent to $11.5 billion in the five years through 2014 which means the single serve coffee market should grow grow grow.
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Posted by Jay Brewer at October 27, 2010 7:43 AM
So they had the Piccolo on display with two or three in stock in a brown eco-deco style oval box. I was able to grab the new Vanilla Macchiato, but they didn't have the new Dark Roast I wanted to try (too bad). They also had (IIRC) Espresso, Caffe Lungo, Lungo Decaf, and Mocha. I hope they get more flavors. Keurig and Tassimo had big end cap displays but no fanfare for the little Nescafe. Oh, the prices, $90 for the machine, $9 for the coffee. I took some pictures because I'm a weirdo, maybe I'll post them in the forum.
I noticed the article was from earlier in the month so I did a search on walmart.com and came up with the Piccolo for $90 and the Melody 2 for $130 (online only). Not coffee in sight (yet, hopefully). I would expect the automatic model to have a wider appeal so we'll see what happens.
This is terrific news. Where there's coffee machines there must be coffee, right? No more trips to Bed Bath and Beyond. I was very close to chucking my machine on ebay and getting a Keurig just so I could buy coffee anywhere I wanted. Now if they could just make a capsule that makes more than 6oz of coffee at once (...the Americano does not.)
Oh, I just noticed a new flavor on their website. Vanilla Latte Machiatto...